Top 14 UK retailers: multiple opportunities

10th October, 2016 by Arabella Mileham - This article is over multiple pages: 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16

14. Oddbins
Stores: 48 (30 in London, inc a dedicated beer store)
Buyers: Two
Range: c. 700 skus (30% refreshed each year) specialising in “under-represented” wines with a story
Average bottle price: £10
Volume wine sales: 2.3m bottles a year
Annual turnover: £14.1m

Oddbins

Enjoying a unique position in the market means customers expect Oddbins to be “a bit left-field” when it comes to its range, buyer Ana Sapungiu says – helping boost its average price to around £10.

Although top-sellers include “safe” wines (Prosecco and New Zealand Sauvignon Blanc,) what follows is less predictable, coming from across the breadth of the range and belying the retail truism that 30% of skus deliver 70% of sales.

“We sell from across the board, whether that is Portugal, Romania or Greece – but we’ve worked hard at that, as we don’t have price promotions which encourages people to look,” Sapungiu argues.

Around 30% of the 700-strong range is rotated through the year – sub-£25 Burgundies were boosted to bridge the gap between the generic blends and “unaffordable” top-tier, while Australia, Chile and Argentina have also been refreshed. Fine Wine has also grown after the range grew from 20 to 60 lines, to encompass wines beyond Bordeaux and Burgundy such as “daring” £30+ Portuguese wines, small parcels and magnums of German chardonnay.

Marketing concentrates on consumers engagement and “disruptive” campaigns (its visible Christmas Fox campaign punched above its weight) and the demographic is “evolving”, attracting an equal share of female customers. Although market share is small, last year saw sales up 13% on the previous year, and the retailer has long cherished ‘organic’ growth of the estate.

Leave a Reply

Your email address will not be published. Required fields are marked *

Please note that comments are subject to our posting guidelines in accordance with the Defamation Act 2013. Posts containing swear words, discrimination, offensive language and libellous or defamatory comments will not be approved.

Subscribe to our newsletters

Job vacancies

Sales Account Manager

Jascots Wine Merchants
London, UK

Marylebone Sales Manager

Philglas & Swiggot
Marylebone, London, UK

Area Sales Manager

Bon Coeur Fine Wines
North England, UK

Procurement Assistant – Wine

Adnams PLC
Southwold, UK

Account Manager Central London

Speciality Drinks Ltd
London, UK

Brand Ambassador

Speciality Drinks Ltd
London, UK

National Business Development Manager

Speciality Drinks Ltd
London, UK

Marketing Assistant

Hatch Mansfield
Ascot, Berkshire, UK

Marketing Manager

Bancroft Wines
London, UK

Regional Sales Manager – Scotland

Bancroft Wines
London, UK

Sales Manager – London On-Trade

Bancroft Wines
London, UK

Customer Service & Sales Support Executive

Jascots Wine Merchants
London, UK

Market Insight Analyst

Conviviality PLC
London, UK

Technical Manager

Enotria&Coe
Park Royal, London, GB

The Global Sparkling Masters 2017

Deadline : 25th August 2017

The Global Malbec Masters 2017

Deadline : 25th August 2017

Global Chardonnay Masters 2017

Deadline : 1st September 2017

The Global Sauvignon Blanc Masters 2017

Deadline : 1st September 2017

Click to view more

The Global Rosé Masters 2017

With wines from the palest of pink to almost ruby red, bone dry to almost cloyingly sweet, reductively handled to barrel-aged, as well as gently spritzy to fully sparkling.

The Global Organic Masters 2017

The drinks business is thrilled to announce the launch of The Global Organic Masters

The Drinks Business Awards 2017

Now in its 15th year, the db awards have become the most authoritative, internationally respected badge of achievement in the alcoholic drinks industry.

The Asian Cabernet Sauvignon Masters 2017

the drinks business Hong Kong announces its first year of The Asian Cabernet Sauvignon Masters.

Click to view more