New online wine shop targets English and Hungarian wines

12th September, 2016 by Arabella Mileham

A wine consultant and importer have teamed up to found a new online wine shop specialising in English, Hungarian and Eastern European wines.

gyorgy-and-ben

Gyorgy Zsiga of Danube Wines and wine consultant Ben Franks will launch their new online wine shop, Novel Wines, at the end of September

Novel Wines has been set up by wine consultant and journalist Ben Franks, who runs an wine events company in Bath, and UK-based Hungarian wine importer Gyorgy Zsiga of Danube Wines, to tap into undiscovered and less familiar wine regions.

The site, which goes live on 24 September, is launching with 102 wines, including 17 English and 15 Hungarian wines, as well as wines from Greece, Croatia, Uruguay, Thailand, Simonsberg Mountain in South Africa and koshu wines from Japan. The team is planning to expand the range to 150 after Christmas, and is already looking at adding wines from Turkey, Cyprus and China, they told db, and wants to up the proportion of wines imported directly from the supplier from a third to around 75%.

The team wants to establish itself purely as a retailer at the outset and has plans to open a bricks and mortar wineshop in Bath in the next 18 months – but Franks told db adding a wholesale arm in the future was “appealing”, as it would allows the team to order larger pallets of wines, for example.

“We saw the scope for the idea and founded the company in April, trying and testing wines,” Franks said. “Although [some of] the wines are available in the wholesale and on-trade, we saw a gap in the retail market for people who want to step up the wines they drink everyday.”

Franks said that although this had happened with New World wines – where consumers are delving beyond generics for more particular regions – this had not yet happened with Eastern European.

“It is a bit of a step in the dark, but we wanted to step into that gap,” he admitted. “We are keen to show genuine wines of very good quality, and want to be the leaders of the weird and wonderful. We want the range to be special wines, but not so special that you only buy it at Christmas.”

The team was inspired by a successful crowdfunding exercise in May, which they undertook to raise publicity as much as the £5,000 start-up target, and helped it raise its profile on social media platforms.

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Job vacancies

Administrative Assistant

Swig Wines Ltd
Chiswick, London, UK

HR Manager

Amathus Drinks PLC
London, UK

Beer Development Specialist

Matthew Clark
London, UK

Senior Sales Manager

Haynes Hanson & Clark
Gloucestershire, GB

Customer Services Administrator

Speciality Drinks Ltd
London, UK

National Business Development Manager

Speciality Drinks Group
London, UK

Inventory Analyst

Bibendum PLB
London, UK

Events Executive - Atom Supplies

ATOM Supplies Limited
London, UK

Off-Trade Sales Account Executive

Domaine Direct
Nationwide, working from a combination of home & London office.

Sales Executive/Brand Ambassador

Glenfarclas
Ballindalloch, Speyside, UK

Client Manager

Noble Rot
Wandsworth, London, GB

Spirits Investment Director

Stilnovisti
London, UK

Junior Brand Manager

Enotria Winecellars
Park Royal, London, UK

Content & Digital Assistant

ABVGlobal
London, UK

Sales Manager

Cellar Trends
London, UK

Champagne Masters 2017

Deadline : 7th July 2017

The Global Sparkling Masters 2017

Deadline : 10th July 2017

The Global Malbec Masters 2017

Deadline : 10th July 2017

The Global Syrah Masters 2017

Deadline : 18th July 2017

Click to view more

The Drinks Business Awards 2017

Now in its 15th year, the db awards have become the most authoritative, internationally respected badge of achievement in the alcoholic drinks industry.

The Asian Cabernet Sauvignon Masters 2017

the drinks business Hong Kong announces its first year of The Asian Cabernet Sauvignon Masters.

Rioja Masters 2016

Now in its fifth year, the competition will recognise and reward the finest Riojas on the world stage.

Fortified Masters 2016

Now in its third year, The Fortified Masters will reward the best fortified wines on offer.

Click to view more