Hot drinks trends set to hit the UK in 2017

  1. It’s tonic, Jim, but not as we know it…

Port producers are reporting strong sales of white port across the on- and off-trade

After several years of strong growth of the craft gin scene, it’s time for tonic to come out of the shadows and go it, maybe not alone, but with an array of new partners, according to Davies – “T without the G”.

“There’s been a lot of gin, and we’re starting to get ginned out – but [the gin trend] has spurred tonic” she argues, pointing to the 77% predicted growth of premium tonic and mixer brand, Fever Tree, and the doubling of tonic sales across the on-trade and online.

“The vodka and red bull consumer is starting to grow up, their palate is changing and they are looking for something less sweet. And bars are increasingly playing more with different things and tonic.”

As a result, tonic is now teaming up with whisky, sherry, madeira, white port, rum, tequila and mezcal she notes, to make a simple long drink that has a short ingredients list, isn’t complicated for the consumer to buy into and and is likely to appeal to the British sensibility.

“It’s like a cocktail – taking a classic and mixing it up,” she said. “People are wanting to experiment and will ride on the crest of this wave.”

One Response to “Hot drinks trends set to hit the UK in 2017”

  1. lisbette says:

    I was looking out of interst for hot drink trends but this article is all about cold drinks?

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