Lidl’s Spanish Cellar goes live

Lidl has launched its largest Wine Cellar of Spanish and Portuguese wines this week.

Lidl_Stiftung_&_Co._KG_logo.svgThe discounter has launched 23 new Spanish and Portuguese wines as part of its latest promotional wine range.

Wine buying manager Anna Krettman said the wines had been chosen to offer “refreshing summer drinking”, and were “ideal for picnics”.

“Spanish and Portuguese wines have seen a great uplift in sales and they have done very well with the Cellar range, so we wanted to focus on Iberia as a theme,” Krettman told db at a recent tasting

“Through the international [network], the Spanish office has the connection to the supplier base, which [we can use] to our advantage. It is the way that Lidl works.”

Each consignment allows around 12,000 bottles, she added.

The Iberian range includes red wines from Toro, Ribera del Duero, Castilla-Leon and Priorat, Alentejano, Douro and whites from Rueda, Rioja, Ribeiro, including Almocreve, Alentejano, 2014 (RRP: 4.99), Azinhaga de Ouro 2013 , from the Douro (RRP: £4.99), El Arte de Vivir, Ribera del Duero 2015 (RRP: 5.99), and Vinya Carles, Priorat 2012 (RRP: 5.79).

More unusual choices include Azinhaga de Ouro, Douro 2015 (RRP: 4.99), and Paço do Bispo, Palmela, as well as an Albariño, Sentidiño Rias Baixas 2015 (RRP: 5.99) and Rueda Blanco from Visigodo, Catilla-León 2015 (RRP: 4.99) , two Verdjo Ruedo Altexa, (RRP: 6.49) and Cuatro Rayas, Carillo y Leon 2014 (RRP” 5.99)

Four rose are also among the list, including a Hacienda Uvanis from Navarra, as well as a small selection of French wines.

One Response to “Lidl’s Spanish Cellar goes live”

  1. Gavin Sandeman says:

    No point in going to Majestic, which is next door to our Lidl (GU32) when you have such fantastic wines on offer
    Azinhaga de ouro and Bajoz Roble

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