Top 10 wine brands 2016

26th July, 2016 by Lucy Shaw

6: Yellow Tail

Brand owner : Casella Wines
Head office : 1471 Wakley Road, Yenda, NSW 2681 Australia
Tel : +61 2 6961 3000
Website : yellowtailwine.com
Global marketing and export sales manager : Libby Nutt
Tel : +61 2 9330 4700
Product range : Varietal collection, Reserve range, Big Bold Red, Sweet White Roo, Sweet Red Roo, Bubbles range, Sangria, Bondi RD
Volume 2014 : 10.5m 9l cases
Volume 2015 : 11.5m 9l cases
Change : +9.5%

“Yellow Tail saw steady growth in 2015 due to continued investment in the brand, a commitment to keeping the consumer at the heart of all we do and a focus on innovation,” according to global marketing and export sales manager, Libby Nutt.

The brand grew its global volume sales by 9.5% last year. No other Australian brand comes close to challenging Yellow Tail’s power base in the US market, where the vast majority of the wine is sold, leading it to account for almost half of Australia’s US wine exports.

Yellow Tail made the UK a priority market last year and hence enjoyed solid volume growth of 46% in Britain, according to Nielsen, making it the fastest growing wine brand in the UK. Among its most successful UK….

Continue reading

Get unlimited access to The Drinks Business, from just £10.75 per month

Join The Drinks Business
Already a subscriber?

One Response to “Top 10 wine brands 2016”

  1. To Olivia Moser:

    Hi,

    I live in Santa Rosa and my Mother’s Maiden name is Moser, my husband works for Purple Wine Co. and read this release. Some of the Moser family did settle in Sonoma County, just curious if you know much about the Moser family. John Moser was my grandmother’s 2nd husband.If you think we might be related please contact me at my e-mail.

    Thank you and sorry to bother you-

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters