DB Awards 2016: a report on the winners

Drinks Launch of the Year

best launch winnerWinner: Domaine Evremond by R&R Teamwork and Hatch Mansfield

Communications agency R&R and wine importer Hatch Mansfield scooped the prize for the wine news story that got everyone talking, breaking the news that Champagne house Taittinger is to make English sparkling wine in Kent under the Domaine Evremond brand, having snapped up 69 hectares of farmland in Chilham.

The photo accompanying the press release featured Patrick McGrath of Taittinger’s importer Hatch Mansfield holding a French flag and Pierre Emmanuel Taittinger clutching a Union Jack in a symbol of unity between the two nations.

The story went not only around the UK, but around the world, garnering extensive column inches and reaching over 63 million people. The news quickly spread to TV and radio, both in the UK and France.

Our judges loved the way R&R spread its net to a wide group of targets rather than just the usual suspects. Many referred to it is the “dream” wine news story and were impressed at how much coverage the story got years ahead of a single bottle being produced. Essentially, R&R was selling an idea, which it did exceptionally well, gleaning serious bang for their buck on a small budget.

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