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Croft launches baby Pink Port
Croft Pink has released a 50cl bottle to make the rosé Port more appealing to bartenders and cheaper in shops.
Croft Pink 50cl
The new 50cl bottle is square shouldered with a silver twist cap bearing the same front label as the 75cl original.
Like the 75cl bottle, the smaller format uses transparent glass to capture Croft Pink’s cherry colour.
However, the back label is slimmer, with a modern font, offering simple serves and a link to cocktail recipes on the Croft Pink website.
The person behind Croft Pink, CEO of The Fladgate Partnership, Adrian Bridge, is keen for his rosé brainchild to sit proudly alongside other cocktail mixers in bars and restaurants.
He also hopes the new bottle size will capture more consumer attention at the point of sale with a £10 recommended retail price.
The new size will be rolled out in the UK over the next few months. Both the 50cl and 75cl are available through UK agents, Mentzendorff & Co.
The 75cl Croft Pink