Millennials dominate US wine, says study

People aged between 21 and 38 are now the largest wine-drinking cohort in the US, a study from the Wine Market Council has found.

(Photo: Wiki)

(Photo: Wiki)

Millennials now make up 36% of all US wine drinkers, overtaking ‘Baby Boomer’ 51-69 year-olds at 34% for the first time, the WMC survey found.

Generation X – the group aged between 39 and 50 – have been pushed into third place, at just 18%.

The research also found that the average Millennial drinks 3.1 glasses of wine per session, while Gen-Xers are in a close second at 2.4 glasses. Boomers have only 1.9 glasses per session.

Overall, the US consumed 2.5% more wine in 2015 than it did the year before, and the average consumption per American was around 20 bottles annually, the WMC said.

2 Responses to “Millennials dominate US wine, says study”

  1. Steve says:

    Millennials take advantage of modern social media systems like Yelp, Sipscore.com and Facebook to learn about good wines. Trial and error is reduced, so they enjoy better wines.

  2. Bobby G says:

    Millennials are the first generation to grow up with the ‘wine is healthy’ message. They also have benefited from the proliferation of chic wine bars and the incredible increase in inexpensive, good quality vino.

Leave a Reply

Your email address will not be published. Required fields are marked *

Please note that comments are subject to our posting guidelines in accordance with the Defamation Act 2013. Posts containing swear words, discrimination, offensive language and libellous or defamatory comments will not be approved.

Subscribe to our newsletters

Sales Advisor

The Whisky Exchange
London, UK

Customer Services Administrator

Speciality Drinks
London, UK

Trading Administrative Assistant

Vin-Exchange Ltd
London, UK

Events Sales Executive

The Drinks Business Hong Kong
Hong Kong

On-Trade Regional Sales Manager

Anthony Byrne Fine Wines
West Midlands, UK

Sales Executive

Wine Source
London, UK

Sales – North East England

Liberty Wines
London, UK

Account Manager

Grape Passions Ltd
Hertfordshire, UK

Account Manager Business Development

Gourvid Limited
London, UK

Pink Rosé Festival

Cannes,France
7th Feb 2019

Wine Paris

Paris,France
11th Feb 2019
Click to view more

The Global Fortified Masters 2018

Deadline : 25th January 2019

The Global Pinot Noir Masters 2019

Deadline : 1st February 2019

Click to view more

Rioja Masters 2018

View Results

The Global Beer Competition

View Results

Click to view more