Tennent’s packaging goes retro

Tennent’s Lager has released a limited edition pack in its classic 1980s design to celebrate its 130th anniversary.

TENNENTS_80'S_NP-8.jpg-pwrt3The retro packs of six or 12 bottles will be available in Tesco, Spar and Keystone stores across Scotland and if fans of the beer have any brand memorabilia from the ‘80s, an appearance at the brewery with it or even just tweeting a picture to @tennentslager will secure them a free six-pack.

Paul Condron, marketing director at Tennent Caledonian said: “We’re 130 years old this year so this felt a like a good time to celebrate our brewing history with the launch of an iconic retro pack that gives a nod to one our best loved packs of the 1980s.

“We’re sure there’s plenty of ‘80s Tennent’s memorabilia out there and we look forward to seeing it.  Punters can pop into the brewery and show us in person or simply tweet us a picture and we’ll send them a free retro six-pack.

“We think the packaging will be a hit, but would like to point out that you don’t need to have a mullet to enjoy it.”

Tennent’s Lager was first produced at Glasgow’s Wellpark Brewery in 1885, following its takeover by Hugh Tennent in 1884. It is the best-selling pale lager in Scotland.

Although it has brought back its classic packaging, it’s unlikely the brand has any plans to bring back another famous packaging campaign which ran until 1989, the ‘Lager Lovelies’ featuring female models on the side of its cans.

Leave a Reply

Your email address will not be published. Required fields are marked *

Please note that comments are subject to our posting guidelines in accordance with the Defamation Act 2013. Posts containing swear words, discrimination, offensive language and libellous or defamatory comments will not be approved.

Subscribe to our newsletters

Retail Manager

Friarwood Fine Wines
SW London, UK

Assistant Manager

Seven Cellars
Brighton, UK

Key Account Manager

MMI Dubai
Dubai, UAE

Head of Supply Chain

Lanson International UK Ltd
London W1, UK

National Account Executive

Home Based working in Central Belt. Glasgow/Edinburgh, UK

Global Brand Manager - Ableforth’s (Bathtub Gin etc)

ATOM Supplies
Tunbridge Wells, UK

Trade Sales Manager

Wine Source Group
Central London, UK

Prowein 2018

18th Mar 2018

The City Wine Show

London,United Kingdom
13th Apr 2018

Prosecco Springs

London,United Kingdom
26th Apr 2018
Click to view more

The Global Rosé Masters 2018

Deadline : 19th March 2018

The Prosecco Masters 2018

Deadline : 19th March 2018

Click to view more

The Global Malbec Masters 2017

the drinks business is proud to announce the inaugural Global Malbec Masters 2017

The Global Sparkling Masters 2017

the drinks business is thrilled to announce the launch of The Global Sparkling Masters.

Click to view more