Fortified wine losing its Christmas cheer

More British people are planning to drink vodka and cider over Christmas than traditional favourites like Port and Sherry, a YouGov poll has revealed.

UK wine Christmas

Vodka and cider is being preferred over Port in the UK this Christmas (Photo: Wiki)

Only 3% of those surveyed plan to order fortified wine at a restaurant, and a mere 8% said they would drink it at a friend’s house.

Cider was a surprise festive favourite, being the third most popular drink to order in pubs and bars over Christmas and the fifth most favoured to drink at home.

Fortified wines like Sherry and Port are traditionally seen as festive drinks, and are usually popular over Christmas.

Yet, more people are planning to order vodka (4%) and cider (6%) in restaurants than fortified wine.

Similarly, more people were planning to have vodka (13%) or cider (11%) at a friend’s house than fortified wine.

When it comes to drinking at home, 21% of respondents gave cider as their top choice of festive drink, but only 16% replied with fortified wine.

Vodka is also expected to be a more popular gift, with 12% saying they would give it as a Christmas present compared to 10% planning to give fortified wines.

One Response to “Fortified wine losing its Christmas cheer”

  1. Luke Tegner says:

    Did those surveyed say why?
    anything to do with sugar content perhaps? or merely category led consumer trends?

Leave a Reply

Your email address will not be published. Required fields are marked *

Please note that comments are subject to our posting guidelines in accordance with the Defamation Act 2013. Posts containing swear words, discrimination, offensive language and libellous or defamatory comments will not be approved.

We encourage debate in the comments section and always welcome feedback, but if you spot something you don't think is right, we ask that you leave an accurate email address so we can get back to you if we need to.

Subscribe to our newsletters

Fine Wine Sales Executive

Roberson Wine
London, UK

Account Manager - London Trade Sales

Bancroft Wines Ltd
London, UK

Brand Manager

Elixir Distillers
Park Royal, London UK

Marketing Assistant

Speciality Brands
Park Royal, London, UK

Key Account Manager

MMI Maldives
Maldives

Financial Controller

London City Bond
Barking, UK

Duty Manager

The Whisky Exchange
Great Portland Street, London

Spirits Advisor

The Whisky Exchange
London, UK

International Sales Manager

Elixir Distillers
Park Royal, London, UK

Millésime Bio 2020

Montpellier,France
27th Jan 2020

Maisons Marques et Domaines Annual Tasting

London,United Kingdom
29th Jan 2020

Austrian Wine Tasting

London,United Kingdom
3rd Feb 2020
Click to view more