Veuve Clicquot launches mixing Champagne

Proving it isn’t scared to innovate in order to attract new consumers, Veuve Clicquot has launched a Champagne designed specifically for mixing in cocktails.


Dubbed “Rich”, the new sparkler, housed in striking silver foil wrapping patterned with Veuve’s anchor motif, is sweeter than the house’s flagship brut non-vintage.

The added sugar allegedly helps to bring out the aromas and flavours in the wine when mixed with fruit and vegetable juices.

The fizz was launched at the Yacht Club in Toronto earlier this month in a bid to move Champagne out of the realms of special occasions and into cocktail bars, beach bars and clubs.

“After three centuries, we’re launching the first Champagne for mixology. It’s a bold move – some may think of it as sacrilege,” Veuve’s new president Jean-Marc Gallot told the Toronto Star.

“We believe Clicquot should always move forward. Tradition is good in life, but in this challenging world, we have to push the boundaries,” he added.

Gallot is aware that Champagne drinkers are getting older and hopes Rich will attract younger consumers to the brand for the first time.

The fizz, which retails for £40, is designed to be drunk in a wider-rimmed glass than a flute with ice cubes and certain fruits like lime, strawberry and grapefruit.

Vegetables like cucumber and red and yellow peppers are also encouraged.

This isn’t the first Champagne of its kind on the market – Moët Ice Imperial is a demi-sec designed to be served with ice and slices of strawberry and lime.

Lanson White Label is a similar construct; a demi-sec best enjoyed with orange peel, raspberries or sprigs of mint.

It is also not the first “Rich” for Veuve – the brand also has a Rich Reserve Champagne in its portfolio released as a vintage wine. Containing around 28g/l of sugar, the sparkler is designed to be paired with food.

2 Responses to “Veuve Clicquot launches mixing Champagne”

  1. Christina says:

    As a passionate Veuve consumer, I’m very disappointed that Rich was not offered anywhere is the United States.

  2. We bought as gifts two bottles of Rich Veuve Clicquot Champagne at a duty free shop in the Charles DeGaulle airport. The sales person claimed that the products would be prepared/wrapped according to customs guidelines for boarding flight. However, when were processed at customs, customs insisted that each bottles foil wrapper had to be slit and pulled above the neck of the bottte. We were quite distraught over this, especially since customs insisted they had to process (deface) each bottle. I think that this was an undeserved outcome for this purchase in confidence with sales for travel. Additionally, the detaining in customs resulted in missing flight connection, which extended our travel time by four hours. Disappointed in purchase and packaging process. Thanks

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Marketing Manager

Amathus Drinks Plc
London, UK

Partner Manager - Manged On-Trade

Maverick Drinks
London, UK

Brand Manager

Hatch Mansfield
Ascot, Berkshire

Events Sales Executive

The Drinks Business Hong Kong
Hong Kong

Head of Sales

London, UK

Logistic and Fullfilment - Whisky (and wine) administrator

Stilnovisti Ltd
London, United Kingdom // Dufftown, Keith, United Kingdom

Account Manager

Harviestoun Brewery
Field Based, UK

Buyer - Spain & South America

London, UK

Events Sales Manager

Field based - London or surrounding area

Argentina Breaking New Ground Masterclass Series

Edinburgh,United Kingdom
18th Oct 2018


5th Nov 2018

Exploring Beaujolais Wines Across The Years & Appellations

Manchester,United Kingdom
6th Nov 2018
Click to view more

Green Awards 2018

Deadline : 19th October 2018

Rioja Masters 2018

Deadline : 26th October 2018

Click to view more

The Global Sparkling Masters 2018

As with all of the drinks business awards, our judging panel is comprised of Masters of Wine, Master Sommeliers and senior buyers making the competition globally renowned.

Champagne Masters 2018

Enter your wines into the Champagne Masters 2018, the only blind competition dedicated to Champagne in the UK.

Click to view more