NZ to lead Sauvignon Blanc celebrations

New Zealand Winegrowers will be co-ordinating a series of events tomorrow to mark the sixth International Sauvignon Blanc Day – billed as a global social media wine tasting.

Marlborough in New Zealand – a region hailed for its Sauvignon Blanc

The celebrations will kick off on 24 April in New Zealand, a country that owes much of its reputation to Sauvignon Blanc, and will continue across the globe following the sun with tastings planned in Melbourne, Hong Kong, Germany, London, Toronto, and New York, eventually finishing 43 hours later at the organisation’s headquarters in San Francisco.

In the UK an “Ultimate Sauvignon Blanc Tasting” will take place at New Zealand House in London where Michelin-star chef Roger Jones will be showcasing New Zealand’s flagship variety by producing a selection of complementary dishes. In New Zealand, Sauvignon Blanc accounts for 86% of wine exports, which are worth more than NZ$1 billion annually.

“With a huge number of wine consumers active on social media, events such as Sauvignon Blanc Day provide great opportunities to raise awareness of New Zealand wine globally”, said New Zealand Winegrowers CEO Philip Gregan. “Anyone can join the celebration by enjoying a glass of New Zealand Sauvignon Blanc on April 24 and telling the world how good it is”.

Restaurants, retailers and consumers can take part in the celebrations by following @nzwine and using the hashtags #nzwine and #sauvblanc.

The celebrations will continue with the inaugural International Sauvignon Blanc Celebration, which will be held in Marlborough in February 2016. For more information visit www.sauvignon2016.com