Marston’s buys rival Thwaites for £25m

UK pub group and brewer Marston’s has bought rival Daniel Thwaites’ beer division in a cash deal worth £25.1 million.

Marstons PLC Acquisition Thwaites

The acquisition includes two of Thwaites premium brands: Wainwright and Lancaster Bomber ales, and will see Marston’s enter into a long-term exclusive agreement to supply all beer, wine and spirits to Thwaites’ pub estate.

Ralph Findlay, Marston’s CEO, said the acquisition was consistent with its “focus on local provenance and premium brands” within its beer portfolio and presented an opportunity to “capitalise on the developing free trade market” and increase consumer interest in the beer.

However the Campaign for Real Ale (CAMRA) said it was “concerned” by the takeover, believing consumer choice is always reduced when breweries are acquired by larger operators.

“While Marston’s has a relatively good history of respecting brewing heritage when it has previously taken over other breweries, such as Wychwood and Jennings, CAMRA will be paying close attention to its plans for the Thwaites brands it has just acquired. We’d urge Marston’s to ensure that the individual nature and taste of Thwaites’ brands are not diluted and lost as a result of this acquisition.”

Concentrated in the north west of England, Thwaites’ beer division includes a 150-strong team of regional sales, marketing and distribution staff operating in the independent, on-trade and off-trade channels.

The transaction is expected to complete on 17 April 2015.

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Events Executive

67 Pall Mall
Pall Mall, London SW1Y 5ES, UK

Fine Wine Sales Executive

Roberson Wine
London, UK

Account Manager - London Trade Sales

Bancroft Wines Ltd
London, UK

Brand Manager

Elixir Distillers
Park Royal, London UK

Marketing Assistant

Speciality Brands
Park Royal, London, UK

Key Account Manager

MMI Maldives
Maldives

Financial Controller

London City Bond
Barking, UK

Duty Manager

The Whisky Exchange
Great Portland Street, London

Spirits Advisor

The Whisky Exchange
London, UK

Millésime Bio 2020

Montpellier,France
27th Jan 2020

Maisons Marques et Domaines Annual Tasting

London,United Kingdom
29th Jan 2020

Austrian Wine Tasting

London,United Kingdom
3rd Feb 2020
Click to view more