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Cîroc named Grammy Awards vodka

Cîroc Vodka has been named as the official vodka of the Grammy Awards after it signed a “multi-year” partnership with the music event.

Sean “Diddy” Combs

As part of the deal Cîroc, which is co-owned by Diageo and Sean “Diddy” Combs, will be featured at all Grammy-related events, including the official after-party.

The partnership has also resulted in the production of a short video showcasing some of the industry’s emerging talent in a one-off jam session online at

Sean “Diddy” Combs, chairman of Combs Enterprises, said: “Music has always been my first love so I am excited to announce a partnership between Cîroc and The Recording Academy. The Grammys and Cîroc recognise artists that are changing the face of music and making an impact on generations to come.”

The 57th annual Grammy Awards will be aired on Sunday, 8 February, following a week of events sponsored by Cîroc, including the 25th annual MusiCares Person of the Year, Grammy Nominees Reception, Pre-Grammy Gala and Grammy Salute to Industry Icons.

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