BrewDog sticks two fingers up to gluten

Scottish craft brewer BrewDog has launched its first gluten free beer, encouraging fans to order a bottle by sticking two fingers up to its bar staff.

brewdog_250215_manifest_quickedit_JoeO-26

Vagabond gluten free pale ale can be ordered at any BrewDog bar simply by “sticking two fingers up” at the bar as part of a tongue-in-cheek campaign to be “intolerant of gluten intolerance” and other substandard gluten free options on the market.

Added to the brewery’s Headliners range, the 4.5% gluten free beer is made with centennial and amarillo hops giving it an “intense citrus bitterness”.

James Watt, co-founder of BrewDog, said: “BrewDog exists to make everyone as passionate about beer as we are – so we are always pushing the limits of brewing to expand the horizons of craft beer. Gluten free products have become synonymous with underwhelming flavour and experience, so we wanted to prove that a gluten free beer didn’t need to lack the bold taste and texture of a craft beer. With Vagabond, there is finally a gluten free craft beer that tastes like it should.

“We are showing zero tolerance to gluten intolerance and any intolerance of that is something we will simply not tolerate,” he added.

One Response to “BrewDog sticks two fingers up to gluten”

  1. gluten man says:

    I would be asking the question how GM friendly this beer is, the only product on the market which renders are beer gluten free is a GM product, unless they are using millet etc.

Leave a Reply

Your email address will not be published. Required fields are marked *

Please note that comments are subject to our posting guidelines in accordance with the Defamation Act 2013. Posts containing swear words, discrimination, offensive language and libellous or defamatory comments will not be approved.

Subscribe to our newsletters

Content Manager (Maverick Drinks)

ATOM Supplies
London, UK

Graphic Designer (NPD)

ATOM Supplies
Tunbridge Wells, UK

Press Officer

Speciality Drinks
London, UK

UK Private Clients Manager

Ditton Wine Traders
London, UK

London Business Development Manager

Maisons Marques et Domaines UK Ltd

Head of Buying - Spirits

Enotria&Coe
West London, UK

Liquid Production Supervisor

ATOM Supplies
Tonbridge, Kent, UK

Sales Account Manager – Cotswolds

Haynes Hanson & Clark
Gloucestershire, UK

Communications & PR Manager

Bruichladdich
Islay, UK

Senior London Account Manager

The Drinks Club
London, UK

Vinisud

Montpellier,France
18th Feb 2018

International Bulk Wine and Spirits Show

London,United Kingdom
26th Feb 2018

Spirited London

London,United Kingdom
15th Mar 2018
Click to view more

The Global Malbec Masters 2017

the drinks business is proud to announce the inaugural Global Malbec Masters 2017

The Global Sparkling Masters 2017

the drinks business is thrilled to announce the launch of The Global Sparkling Masters.

Click to view more