Anchor Steam plans pop-up at stadium
Major League Baseball team the San Francisco Giants are converting part of their car park into a retail space for this spring which will include a beer garden for Anchor Steam.
Plans to create a 1.7 million square foot commercial space near the AT&T Park where the Giants play are still in development so an 18,000 square foot area in the parking lot on the Lefty O’Doul Bridge will be turned into a retail space known as “The Yard” in time for the start of the MLB season this spring.
Alongside shops and cafes, the space will include an Anchor Steam beer garden, all retail spaces will be housed in salvaged shipping containers.
Founded in 1896 and still in private hands, the brewery is one of the most iconic on the west coast and is still considered in the craft beer category with a production of around 180,000 barrels a year.
Furthermore, the brewery is moving its headquarters to Pier 48 near the new development the beer garden is being seen as a chance to pave the way and build more of a following in the area prior to the move.
John Dannerback, senior vice president of Anchor Steam, told the SF Gate: ““It’s a lovely opportunity for us to showcase our beer down on the waterfront, which is going to be our new home.”
Anchor Steam has plans to partner with Ryan Farr of 4505 Meats, a local butcher and restaurateur so that patrons to the new beer garden will have burgers and ribs to go with their brews.
The retail space is expected to be open in March, well in advance of the Giants’ season home opener against the Colorado Rockies on 13 April.