Tesco to trial word cloud wine labels

Tesco has announced plans to host a wine tasting with the aim of creating more customer friendly and cutting edge wine descriptors.

An example of a wine world cloud, which Tesco are going to trial for their wines

An example of a wine world cloud, which Tesco are going to trial for their wines

The tasting, which is being held later this month, is the first of its kind for Tesco, and will centre around 100 wines from the store’s finest range.

Guests will be asked to contribute ‘wine words’ which will be amalgamated to create a word cloud for each of the 100 wines.

Master of Wine, Laura Jewell commented: “We are aware that all the wine descriptions we use at Tesco come from people who are very close to the wines, whether they are the supplier, the winemaker or a member of the Tesco wine team.

“The team is keen to get descriptions from people tasting the wines with a more impartial point of view.”

Wine by the Case marketing manager, Alison Purdie added: “‘Ratings and Review’ – the peer to peer recommendation function on Wine by the Case – is hugely popular with our customers due to the conversational tone of the language used.

“The idea behind the ‘wine words’ tasting is to generate more everyday vocabulary that we can use when communicating with our customers about wine.”

One Response to “Tesco to trial word cloud wine labels”

  1. Teresa says:

    Could work as along as all wine is consumed before shopping.

Leave a Reply

Your email address will not be published. Required fields are marked *

Please note that comments are subject to our posting guidelines in accordance with the Defamation Act 2013. Posts containing swear words, discrimination, offensive language and libellous or defamatory comments will not be approved.

We encourage debate in the comments section and always welcome feedback, but if you spot something you don't think is right, we ask that you leave an accurate email address so we can get back to you if we need to.

Subscribe to our newsletters

Supply Chain Assistant

Speciality Drinks
London NW10 7SF, UK

On-Trade Regional Sales Manager

Anthony Byrne Fine Wines
West Midlands & Northants

Supply Chain Co-ordinator

Speciality Drinks
London NW10 7SF, UK

Logistics Team Leader

Speciality Drinks
London, UK

Key Account Executive

Berkmann Wine Cellars
London, UK

Assistant Operations Manager

Speciality Drinks
London, UK

Technical Manager

North South Wines
West Drayton, UK

Key Account Manager

MMI Maldives
Maldives

TERRITORY SALES MANAGER

Eurowines Limited
Harrogate, UK

Business Manager - Impulse

Australian Vintage
Croydon, UK

Exclusive Masterclass: Chablis on Tour

London,United Kingdom
29th Apr 2019

Vinexpo Bordeaux

Bordeaux,France
13th May 2019

London Wine Fair 2019

London,United Kingdom
20th May 2019
Click to view more

The Global Organic Masters 2019

Deadline : 19th April 2019

The Global Grenache Masters 2019

Deadline : 26th April 2019

Click to view more

The Global Riesling Masters 2018

View Results

Rioja Masters 2018

View Results

Click to view more