AB InBev buy Czech brewery in Bud battle

A Czech brewery in the town where Budweiser started life has been bought by ABInBev in an attempt to strengthen its claim to the brand amid a battle with a Czech competitor.

AB InBevPivovar Samson AS, based in Ceske Budejovice, known in German as Budweis, the place of origin of Budweiser lager, has been bought by AB InBEV, the world’s biggest brewer confirmed this week.

As reported by the Wall Street Journal, the brewer is currently locked in a battle, which has run for some 100 years, over the Budweiser name with Czech state-owned and export-focused brewer Budejovicky Budvar NP.

AB InBev uses the Budweiser brand in the US, as well as markets in Asia and South America, while Budvar exports to most European markets including Germany, the U.K., Italy, Russia and Turkey.

Its acquisition of of Samson, AB InBev believes, will give it more leverage in future trademark battles.

Speaking to the Wall Street Journal Karen Couck, of AB InBev, said: “The acquisition further strengthens AB InBev’s legal position, particularly as it relates to the Budweiser brand.”

“We’re currently evaluating the expansion of the use of Samson’s Budweiser brand.”

Budvar meanwhile has not risen to claims that the purchase will impact their legal position, and has instead played down its significance.

Petr Samec, a spokesperson for Budvar said: “The ownership change [of Samson] has no relevance on [Budweiser] trademarks and ongoing court cases between Budejovicky Budvar and AB InBev.”

Budvar, lays claim to the name due to it being brewed in Ceske Budejovice – also known as Budweis.

However AB InBev has argued it has used the brand name for longer since 1876, with Budvar only founded in 1895.

Leave a Reply

Your email address will not be published. Required fields are marked *

Please note that comments are subject to our posting guidelines in accordance with the Defamation Act 2013. Posts containing swear words, discrimination, offensive language and libellous or defamatory comments will not be approved.

Subscribe to our newsletters

Retail Manager

Friarwood Fine Wines
SW London, UK

Assistant Manager

Seven Cellars
Brighton, UK

Key Account Manager

MMI Dubai
Dubai, UAE

Head of Supply Chain

Lanson International UK Ltd
London W1, UK

National Account Executive

Home Based working in Central Belt. Glasgow/Edinburgh, UK

Global Brand Manager - Ableforth’s (Bathtub Gin etc)

ATOM Supplies
Tunbridge Wells, UK

Trade Sales Manager

Wine Source Group
Central London, UK

Prowein 2018

18th Mar 2018

The City Wine Show

London,United Kingdom
13th Apr 2018

Prosecco Springs

London,United Kingdom
26th Apr 2018
Click to view more

The Global Rosé Masters 2018

Deadline : 19th March 2018

The Prosecco Masters 2018

Deadline : 19th March 2018

Click to view more

The Global Malbec Masters 2017

the drinks business is proud to announce the inaugural Global Malbec Masters 2017

The Global Sparkling Masters 2017

the drinks business is thrilled to announce the launch of The Global Sparkling Masters.

Click to view more