Top 10 most powerful drinks brands

3. Bacardi

Bacardi-Limited-Edition-Heritage-Bottle-image

Bacardi is the first of three brands domainte the apex of our Power Brand standings. Yet to take off in Asia, the brand has nonetheless managed to continue volume growth thanks to a constant stream of innovation, with a focus on reinvigorating its appeal among younger consumers, despite its overall score slipping by 5%.

Sub category: Rum/cane

Owner: Bacardi Martini

Country: Cuba

Total score: 65.1%

Change: -5%

Brand score: 79% 

Change: -1%

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