Top 10 most powerful drinks brands

6. Martini Vermouth

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Bacardi’s second most significant brand, Martini saw a drop in its total score of 2% and was the only top 10 brand to have dropped its overall position falling from 4th to 6th. However its decline is more the result of others’ growth, rather than any serious slump.

Sub category: Light aperitif 

Owner: Bacardi Martini

Country: Italy

Total score: 35.7%

Change: -2%

Brand score: 67% 

Change: 2%

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