Top 10 most powerful drinks brands

10. Ballantine’s


Scotch whisky brand Ballantine’s opens the top 10 this year, its total score slipping by just 1%. It says much for the inherent strength of the Scotch whisky category that the downturn in China – which has hit a number of leading brands including Johnnie Walker, Chivas Regal and Ballantine’s – has failed to give its numbers a noticeable dent.

Sub category: Blended Scotch 

Owner: Pernod Ricard 


Total score: 21.7% 

Change: -1%

Brand score: 62% 

Change: 0%

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