Students invent first hangover free alcohol

Three US college students have claimed to have invented the world’s first alcoholic malt beverage capable of preventing a hangover.

20140520170625-10322999_10203478487193032_1634808945_n

Prime, a malt beverage with an abv of 5%, was developed by three students who say its consumption alongside alcoholic beverages will not stop the drinker from “getting intoxicated” or hinder their “buzz”, but will stop the next day’s hangover.

The team has launched an Indiegogo crowd funding campaign to help them raise the funds to launch the beverage which they plan to distribute through their own, The Prime Company.

So far their campaign has raised $515 of its $20,000 target.

Explaining how Prime works, the crowd funding page reads: “Prime has the amino acids and biochemicals your liver needs to naturally break down acetaldehyde and prevent it from harming your body.

“It also has the electrolytes needed to help keep you hydrated and a vitamin B complex to prevent next day headaches. Prime only breaks down the toxic byproducts of alcohol metabolism and not the alcohol itself.”

For the best results a drinker would have to drink one Prime for every three drinks consumed.

Other products, in supplement form, are currently on the market which claim to prevent a hangover, however this is believed to be the first which combines hangover prevention with alcohol.

20140520221050-prime_AWESOME_gangsterAndrew Shrout, director of development and distribution said: “It’s difficult to remember to take a pill before you start drinking or during the course of the night.”

“We wanted to cut out that middle man and deliver the alcohol without the hangover.”

Recently the co-founder of the Boston Beer Company said his secret to being able to drink beer all night and not get drunk was to swallow dry yeast mixed in with yoghurt before a night out.

Leave a Reply

Your email address will not be published. Required fields are marked *

Please note that comments are subject to our posting guidelines in accordance with the Defamation Act 2013. Posts containing swear words, discrimination, offensive language and libellous or defamatory comments will not be approved.

Subscribe to our newsletters

Sales Executive (London – Craft Spirits)

Bimber Distillery
London, UK

International Sales Manager

Crush Wines Ltd
Home based/Wiltshire office, UK

Head of Marketing

Amathus Drinks Plc
London, UK

Sales Representative - Private Customers

Corney and Barrow
Central Hong Kong, HK

Export Manager UK On Trade

AdVini
Home based in London or the South East, GB

Global Head of Marketing

ATOM Brands
Tunbridge Wells, GB

Sales Executive

Three Wine Men
Home-based but must be available to travel throughout the UK with frequent trips to London, GB

Senior Sales Operations Executive

Enotria&Coe
Park Royal, London, GB

Sales Administrator

Les Caves de Pyrène
Guildford, UK

On Trade & Corporate Accounts Manager

The Champagne Company
Birmingham, UK

Pink Rosé Festival

Cannes,France
7th Feb 2018

VinoVision Paris

Paris,France
12th Feb 2018

Vinisud

Montpellier,France
18th Feb 2018
Click to view more

The Global Pinot Noir Masters 2018

Deadline : 31st January 2018

The Global Organic Masters 2018

Deadline : 12th February 2018

Click to view more

The Global Malbec Masters 2017

the drinks business is proud to announce the inaugural Global Malbec Masters 2017

The Global Sparkling Masters 2017

the drinks business is thrilled to announce the launch of The Global Sparkling Masters.

Click to view more