New look for Fish Hoek

5th March, 2014 by Lauren Eads

South African wine brand Fish Hoek has unveiled a fresh look for 2014.

Fish_Hoek_PinotageThe changes include a “refined” fish motif detail, new colour combinations and a de-bossed finish – which Fish Hoek claims is the first of its kind in the UK wine market.

Amy White, marketing controller at Accolade Wines, said: “The new look for Fish Hoek is a blend between modern and classic design with a truly ground breaking innovative new bottle.

“As the brand owner for Fish Hoek, our focus is not just limited to making excellent quality wines, it is also our role to create a stand out, sophisticated brand that appeals to our core consumers.

“We know consumers associate well-executed design with iconic brands and this is integral to Fish Hoek’s identity.”

Fish Hoek began distributing a range of single varietal wines to the UK, including a Shiraz and a Sauvignon Blanc, in 2007 from its vineyards based in the Swartland/Western Cape of South Africa, overseen by winemaker Karen Bruwer.

The new packaging for Fish Hoek wines will arrive in store from February 2014.

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Job vacancies

Commercial Director

The Drinks Business Hong Kong
Hong Kong

Key Accounts Manager - Impulse Channel

Australian Vintage Limited
Croydon, Greater London, United Kingdom, GB

Sales Support Assistant

H2Vin Ltd
London, UK

Sales Administrator

Les Caves de Pyrène
Guildford, Surrey

Sales Order Processor

Amathus Drinks
Park Royal, London NW10, UK

Sales Executive (London – Craft Spirits)

Bimber Distillery
London, UK

Events & PR Co-ordinator

Alliance Wine
London, UK

Partner Development Manager - That Boutique-y Gin Company

That Boutique-y Gin Company
Field Based, UK

Head of Merchant Sales

Grapevine the Wineservice Company
Cumbria, UK

Business Development Manager – Central London

Marussia Beverages UK Ltd
Field based – London, UK

Account Manager – Premium Restaurants, London

Kingfisher Beer Europe Ltd
London (Central), UK

Field Sales Representative - Beer Innovation

Elastic
Various locations, UK

Events Executive

The Drinks Business
London, UK

Area Sales Executive

Gordon & Macphail
Southern England (excluding London) and Inner London, UK

Buyer – Wine & Spirits

Sipp
London, UK

The Global Malbec Masters 2017

Deadline : 1st August 2017

The Global Beer Masters 2017

Deadline : 1st August 2017

Global Chardonnay Masters 2017

Deadline : 1st August 2017

The Global Riesling Masters 2017

Deadline : 1st August 2017

Click to view more

The Global Organic Masters 2017

The drinks business is thrilled to announce the launch of The Global Organic Masters

The Drinks Business Awards 2017

Now in its 15th year, the db awards have become the most authoritative, internationally respected badge of achievement in the alcoholic drinks industry.

The Asian Cabernet Sauvignon Masters 2017

the drinks business Hong Kong announces its first year of The Asian Cabernet Sauvignon Masters.

Rioja Masters 2016

Now in its fifth year, the competition will recognise and reward the finest Riojas on the world stage.

Click to view more