Franciacorta launches label for Alitalia

3rd February, 2014 by Patrick Schmitt

Italian sparkling wine region Franciacorta has created an exclusive label to serve on all intercontinental Alitalia flights.

Franciacorta Cuvée Magnifica

Franciacorta’s Cuvée Magnifica

Called Cuvée Magnifica, the new label features the Alitalia logo and has been launched to celebrate an agreement to serve the traditional method sparkling for business and “Magnifica” class travellers on Italy’s national carrier.

“We are confident that the presence of our wine on board Alitalia’s most exclusive class will contribute to gaining a truly global outreach for Franciacorta, and access to those, who appreciate fine taste, giving them the desire to visit our magnificent growing area and have the opportunity to truly experience Franciacorta,” said Consorzio Franciacorta president, Maurizio Zanella.

Giuseppe Ferrarini, vice president of sales, advertising and sponsorship for Alitalia added: “On the one hand, Alitalia is able to offer its customers one of Italy’s greatest products; on the other, Franciacorta, besides gaining direct contact with ‘Magnifica class’ passengers, will be able to communicate its method of production and the qualities of its wine.”

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Job vacancies

Administrative Assistant

Swig Wines Ltd
Chiswick, London, UK

HR Manager

Amathus Drinks PLC
London, UK

Beer Development Specialist

Matthew Clark
London, UK

Senior Sales Manager

Haynes Hanson & Clark
Gloucestershire, GB

Customer Services Administrator

Speciality Drinks Ltd
London, UK

National Business Development Manager

Speciality Drinks Group
London, UK

Inventory Analyst

Bibendum PLB
London, UK

Events Executive - Atom Supplies

ATOM Supplies Limited
London, UK

Off-Trade Sales Account Executive

Domaine Direct
Nationwide, working from a combination of home & London office.

Sales Executive/Brand Ambassador

Glenfarclas
Ballindalloch, Speyside, UK

Client Manager

Noble Rot
Wandsworth, London, GB

Spirits Investment Director

Stilnovisti
London, UK

Junior Brand Manager

Enotria Winecellars
Park Royal, London, UK

Content & Digital Assistant

ABVGlobal
London, UK

Sales Manager

Cellar Trends
London, UK

Champagne Masters 2017

Deadline : 7th July 2017

The Global Sparkling Masters 2017

Deadline : 10th July 2017

The Global Malbec Masters 2017

Deadline : 10th July 2017

The Global Syrah Masters 2017

Deadline : 18th July 2017

Click to view more

The Drinks Business Awards 2017

Now in its 15th year, the db awards have become the most authoritative, internationally respected badge of achievement in the alcoholic drinks industry.

The Asian Cabernet Sauvignon Masters 2017

the drinks business Hong Kong announces its first year of The Asian Cabernet Sauvignon Masters.

Rioja Masters 2016

Now in its fifth year, the competition will recognise and reward the finest Riojas on the world stage.

Fortified Masters 2016

Now in its third year, The Fortified Masters will reward the best fortified wines on offer.

Click to view more