Concha y Toro sign Russian distribution deal

10th February, 2014 by Lauren Eads

Russian Standard, the largest wine and spirits company in central and eastern Europe, have announced a “long-term” and “exclusive” partnership to distribute Concha y Toro wines in Russia.

original-219-238-concha-y-toroThe deal will see Concha y Toro’s Casillero del Diablo, Frontera, Sunrise, Trio, Marques de Casa Concha, Terrunyo, Amelia, Carmin de Puemo and Don Melchor wines distributed in both the on and off-trade in Russia managed by Roust Inc. – Russian Standard’s distribution arm.

Eduardo Guilisasti, CEO, Concha y Toro, said: “We at Concha y Toro are excited and honoured to be a partner in the Russian market with Russian Standard, a company that has positioned with excellence many global brands among Russian consumers and that shares many values and a strategic outlook with our company.

“This partnership represents without any doubt a huge growth opportunity for Concha y Toro in a priority market worldwide”.

Viña Concha y Toro Founded in 1883 by Don Melchor Concha y Toro and counts Casillero del Diablo, Sunrise and Frontera among its portfolio and was the first winery in the world to list on the New York Stock Exchange in 1994.

The Company cultivates around 9,133 hectares of vineyards in Chile, 1,154 hectares in Argentina and 463 in the U.S.

Russian Standard, which is privately-owned and headquartered in Russia with operations in Europe, the US and Asia, employs more than 30,000 people.

It is Russia’s most successful global consumer company with interests in vodka, wine, spirits distribution, banking and insurance.

Its portfolio includes its flagship Russian Standard Vodka, Green Mark, Parliament and Zhuravli, as well as the Polish vodka Żubrówka.

Roustam Tariko, founder and president of Russian Standard, said: “For more than 20 years Russian Standard has launched and successfully established numerous international alcoholic beverage brands in Russia. We are particularly pleased to partner with Concha y Toro. We appreciate that Concha y Toro has entrusted Russian Standard with its world renowned brands, and we plan to nurture them and accelerate their growth”.

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Job vacancies

Brand Ambassador – Santa Rita Estates

Santa Rita Estates
London or Hertfordshire but with flexibility to travel, UK

Sales Executive - Wine and Spirits Awards

The Drinks Business
Central London, UK

On-Trade Channel Manager

Delegat Europe Limited (UK)
London / Midlands, GB

Trade Marketing Analyst

Delegat Europe (UK)
London, GB

Key Account Executive

Delegat Europe Limited (UK)
London / Midlands, GB

Senior National Account Manager

Conviviality
London, UK

ON-TRADE Sales Executive

Roberson Wine
London, UK

OFF-TRADE Sales Executive

Roberson Wine
London, UK

Judging Week Runners

Decanter World Wine Awards
ExCel Centre, London E16, UK

Sales Administrator

Les Caves de Pyrène
Guildford, UK

Retail Commercial Executive

Laithwaite's Wine
Theale, Berkshire

Wine Buyer

Conviviality Plc
Crewe, UK

Sales Account Manager - On-Trade

Berkmann Wine Cellars
Liverpool

Sales Account Manager - On-Trade

Berkmann Wine Cellars
M3/M4 corridor

Media Sales Manager - Hong Kong

The Drinks Business Hong Kong
Hong Kong

The Global Merlot Masters 2017

Deadline : 31st March 2017

The Prosecco Masters 2017

Deadline : 10th March 2017

db Awards 2017

Deadline : 28th April 2017

The Global Organic Masters 2017

Deadline : 3rd March 2017

Click to view more

The Global Sparkling Masters

the drinks business is thrilled to announce the launch of The Global Sparkling Masters

The Global Rosé Masters 2016

the drinks business is proud to announce the launch of the Global Rosé Masters 2016.

The Prosecco Masters 2016

Now in its third year, the competition will reflect the growth in popularity of this fresh and exciting sparkling wine from the picturesque regions of Veneto and Friuli.

The Global Pinot Noir Masters 2016

After the success of last year’s competition that judged over 250 wines from no less than 16 countries, the drinks business is proud to announce the third year of the Global Pinot Noir Masters

Click to view more