Concha y Toro sign Russian distribution deal

10th February, 2014 by Lauren Eads

Russian Standard, the largest wine and spirits company in central and eastern Europe, have announced a “long-term” and “exclusive” partnership to distribute Concha y Toro wines in Russia.

original-219-238-concha-y-toroThe deal will see Concha y Toro’s Casillero del Diablo, Frontera, Sunrise, Trio, Marques de Casa Concha, Terrunyo, Amelia, Carmin de Puemo and Don Melchor wines distributed in both the on and off-trade in Russia managed by Roust Inc. – Russian Standard’s distribution arm.

Eduardo Guilisasti, CEO, Concha y Toro, said: “We at Concha y Toro are excited and honoured to be a partner in the Russian market with Russian Standard, a company that has positioned with excellence many global brands among Russian consumers and that shares many values and a strategic outlook with our company.

“This partnership represents without any doubt a huge growth opportunity for Concha y Toro in a priority market worldwide”.

Viña Concha y Toro Founded in 1883 by Don Melchor Concha y Toro and counts Casillero del Diablo, Sunrise and Frontera among its portfolio and was the first winery in the world to list on the New York Stock Exchange in 1994.

The Company cultivates around 9,133 hectares of vineyards in Chile, 1,154 hectares in Argentina and 463 in the U.S.

Russian Standard, which is privately-owned and headquartered in Russia with operations in Europe, the US and Asia, employs more than 30,000 people.

It is Russia’s most successful global consumer company with interests in vodka, wine, spirits distribution, banking and insurance.

Its portfolio includes its flagship Russian Standard Vodka, Green Mark, Parliament and Zhuravli, as well as the Polish vodka Żubrówka.

Roustam Tariko, founder and president of Russian Standard, said: “For more than 20 years Russian Standard has launched and successfully established numerous international alcoholic beverage brands in Russia. We are particularly pleased to partner with Concha y Toro. We appreciate that Concha y Toro has entrusted Russian Standard with its world renowned brands, and we plan to nurture them and accelerate their growth”.

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