Top wine fairs of 2014

PROWEIN, 23-25 March, Dusseldorf

ProWein_0The grand daddy of wine exhibitions offering the world’s largest range of international wines and spirits celebrates its 20th anniversary this year. Over the course of three days, 4,800 exhibitors from 50 countries are expected to descend upon the fully booked fair with enlarged stands, including a new joint stand from Canada and a debut from Japanese Koshu producers, a new feature for this year.

To celebrate Koshu’s arrival in Dusseldorf, the Japanese External Trade Organisation (JETRO) is planning a varied tasting and seminar programme for the fair. Over 40,000 trade visitors from all over the world are due to flood the exhibition halls, representing a range of trades from retail, gastronomy and hotels.
The ProWein Forum in Hall 7.1 will feature an extensive supporting programme, including numerous seminars, theme-related tasting sessions, lectures and the Fizzz Lounge, which will be serving on-trend cocktails made with everything from radishes and red beets to carrots and cucumbers, along with masterclasses on cocktail trends hosted by Thomas Weinberger from the Bar School in Munich.

The full event programme for the central lecture platform will be published at the end of this month. Spread across nine exhibition halls, the Tasting Area at this year’s fair will focus on premium wines, while the “Wine’s Best Friends” stand will include aromatic foods from across the globe paired with aromatic wines. During the show, a number of restaurants and bars around the city will host wine tastings and evening events tied to the fair.

One Response to “Top wine fairs of 2014”

  1. Erik says:

    Good list of fairs. But I can assure you from personal experience that Vinitaly does NOT have 20% of visitors coming from North America, that’s just marketing talk. The vast majority are Italians, with some 30% from abroad.

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