Jacob’s Creek launches Wagyu wine

28th January, 2014 by Gabriel Stone

Jacob’s Creek is expanding its range of wines specifically designed to match Japanese cuisine with the launch of WAH Red.

WAH RedPositioned as an ideal match for yakitori and Wagyu beef, WAH Red has been developed in partnership with Japanese chef Toru Hashimoto and follows last year’s launch of the sushi-friendly WAH White. Together, the wines aim to tap into a growing demand for wine among Japanese consumers when dining.

According to Wine Intelligence data from August 2012, 90% of wine consumed in Japan is drunk in restaurants, with the drink becoming more and more popular among younger Japanese adults. Meanwhile Euromonitor figures from 2011 suggest that red wine accounts for 58% of the Japanese wine market

“Wine is an increasingly important part of dining in Japan,” said Paul Summers, marketing manager for Jacob’s Creek in Japan. “Wine consumption has risen to around 3 litres per head, and Japan is now the 15th largest wine consumption market in the world. Yet, until now, there were no wines created specifically with a Japanese master chef to match Japanese cuisine.”

Introducing WAH Red, Jacob’s Creek chief winemaker Bernard Hickin highlighted the “blend of vibrant fruit, savoury aromas and soft tannins that perfectly balances the subtle flavours and succulent texture found in Japanese cuisine.”

Available exclusively in Japan from 3 March 2014, WAH Red will carry an RRP of ¥1,680 (just under £10) and is expected to sell for around ¥3,500 (about £20) in restaurants.

Leave a Reply

Your email address will not be published. Required fields are marked *

Please note that comments are subject to our posting guidelines in accordance with the Defamation Act 2013. Posts containing swear words, discrimination, offensive language and libellous or defamatory comments will not be approved.

Subscribe to our newsletters

2 x Buying Assistants

Berry Bros. & Rudd
Battersea and Basingstoke, UK

Temporary Christmas Sales Support - Wines & Spirits

Harrods
Knighsbridge, London, UK

Head of Wholesale

Hispamerchants Ltd
London, UK

Sales Manager

Hispamerchants Ltd
London, UK

National Sales Manager

Maverick Drinks
Field based, UK

Regional Sales Executive

EWGA
Gloucestershire, UK

Senior Content Writer

Rude Wines
Ledbury, UK

Events and Trips Manager

Berkmann Wine Cellars
London, UK

The World Bulk Wine Exhibition

Amsterdam,Netherlands
20th Nov 2017

The Drinks Business Green Awards 2017

London,United Kingdom
20th Nov 2017

The Global Spirits Masters Lunch

London,United Kingdom
1st Dec 2017
Click to view more

Green Awards 2017

Deadline : 25th October 2017

The Global Riesling Masters 2017

Deadline : 30th October 2017

Click to view more

Champagne Masters 2017

The only Champagne blind tasting in the UK, the competition will reward the best wines in the following categories:

The Global Rosé Masters 2017

With wines from the palest of pink to almost ruby red, bone dry to almost cloyingly sweet, reductively handled to barrel-aged, as well as gently spritzy to fully sparkling.

Click to view more