Lindeman’s bids to be ‘biggest Australian wine brand in the world’

Lindeman’s has launched a million pound UK digital campaign as part of a wider global push for the 170-year-old Australian brand.

It's the Sunshine That Makes It (1)Using the tagline “It’s the sunshine that makes it”, the initiative focuses on “great moments with friends and family,” while highlighting Lindeman’s entrepreneurial roots in the Hunter Valley.

The advertising campaign will appear on major digital platforms including YouTube, BBC iPlayer, ITV.com and 4OD, supported by banner advertising and trade activity. Run in two bursts, the first part of the campaign will appear from now until the end of October before a second appearance in the spring. This activity is being mirrored across Europe, from a TV film on Swedish television to digital activity in Finland and the Netherlands.

Highlighting the new campaign as “a fantastic new global communications platform for the brand,” Tim Barkey, Lindeman’s brand business director EMEA at Treasury Wine Estates, set out ambitious plans, saying: “The digital platform we have established will provide an innovative way to support Lindeman’s in its aspiration to be the biggest Australian wine brand in the world.”

Lindeman’s was ranked 9th, behind fellow Australian brands Hardy’s and Yellow Tail, in the drinks business‘ latest top 10 wine brands, which appeared in the Brands Report 2013.

 

 

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Account Manager - Manchester

Black Fire Tequila
Manchester, UK

Marylebone Sales Manager

Philglas & Swiggot
Marylebone, London

Sales Administrator

Les Caves de Pyrène
Guildford, UK

General Manager

3Cs Cider
UK

Liquid Production Assistant

Atom Group
Tonbridge, UK

Brand Manager

Hallgarten Druitt
Luton, UK

Brand Manager

Kilchoman Distillery Co Ltd
Edinburgh, UK

Wine Bar Supervisor

Henny's
London, UK

Partner Manager - On-trade - North West

Maverick Drinks
Manchester, UK

Partner Manager - On-trade - Scotland and NE

Maverick Drinks
Edinburgh, UK

Pays d'Oc Tasting

London,United Kingdom
28th Jun 2018

CHILE: From The Very Top To The Downright Hot

Manchester,United Kingdom
2nd Jul 2018

CHILE: From The Very Top To The Downright Hot

Edinburgh,United Kingdom
3rd Jul 2018
Click to view more

The Global Malbec Masters 2017

the drinks business is proud to announce the inaugural Global Malbec Masters 2017

The Global Sparkling Masters 2017

the drinks business is thrilled to announce the launch of The Global Sparkling Masters.

Click to view more