Naked Wines expands into US and Oz

Naked Wines has raised £6.4m in revenue to expand its business in the US and Australia.

Naked Wines’ founder, Rowan Gormley

While the online company already has 50,000 customers in America and Australia, The Financial Times reports that it is hoping to expand that number to 250,000 over the next few years as crowdfunding becomes more commonplace.

“We want to be a Kickstarter for wine – not a retailer. More people are starting to understand the principle,” chief executive Rowan Gormley told the FT.

“We don’t do this to be nice. We are not a charity,” he added.

The £6.4m investment comes by way of German direct wine seller WIV Wein International, which has already invested £9m in the company.

“We’ve been in the wine business for 60 years, in 24 countries around the world, and Naked Wines’ business model is the biggest revolution we have seen,” Andreas Pieroth, the company’s joint managing director told the FT.

The paper reports that WIV Wein International owns around 66% of Naked Wines, while staff own 10% and the Gormley owns the remainder.

Naked’s customers pay £20 a month to invest in winemakers in exchange for preferential rates.

So far, the company has invested £25m in 130 winemakers around the world and currently supplies around 10m bottles of wine a year.

Naked Wines’ revenues jumped 57% year-on-year to £35m last year.

The company was founded by Gormley in 2008 after he left his post as chief executive of Virgin Wines.

Leave a Reply

Your email address will not be published. Required fields are marked *

Please note that comments are subject to our posting guidelines in accordance with the Defamation Act 2013. Posts containing swear words, discrimination, offensive language and libellous or defamatory comments will not be approved.

Subscribe to our newsletters

Sales Executive

Three Wine Men
Home-based but must be available to travel throughout the UK with frequent trips to London, GB

Senior Sales Operations Executive

Enotria&Coe
Park Royal, London, GB

Sales Administrator

Les Caves de Pyrène
Guildford, UK

On Trade & Corporate Accounts Manager

The Champagne Company
Birmingham, UK

Customer Service Assistant

The Champagne Company
Birmingham, UK

Key Account Manager - Distilling Sector - Scotland

Boortmalt
Scotland - call for exact details, UK

UK Brand Ambassador - Ableforth’s

ATOM Brands
Field-based, UK

Wine Sales Consultant

VSF GROUP
Valbonne, South of France, FR

UK Brand Ambassador

Mirabeau en Provence
London, UK

Sales Ambassador – London

Identity Drinks Brands
London, UK

Pink Rosé Festival

Cannes,France
7th Feb 2018

VinoVision Paris

Paris,France
12th Feb 2018

Vinisud

Montpellier,France
18th Feb 2018
Click to view more

The Global Pinot Noir Masters 2018

Deadline : 26th January 2018

Cabernet Sauvignon Masters 2018

Deadline : 23rd February 2018

Click to view more

The Global Malbec Masters 2017

the drinks business is proud to announce the inaugural Global Malbec Masters 2017

The Global Sparkling Masters 2017

the drinks business is thrilled to announce the launch of The Global Sparkling Masters.

Click to view more