Top 10 wine brands

5. Yellow Tail

Yellow TailVolume 2011: 12,900,000 9l cases
Volume 2012: 12,900,000 9l cases
Change 11-12: 0%
2011 ranking: 3

Created in 2001, Yellow Tail quickly became one of Australia’s greatest export success stories, accounting for one in five bottles sold by the country abroad and 40% of the Australian wine sold in the US. “When we created Yellow Tail, we wanted to keep wine fun and simple. We didn’t want to intimidate wine lovers, rather to embrace them and enhance their social lives,”said John Casella, managing director of Casella Wines.

In the face of profitability pressures created by the ongoing strength of the Australian dollar, the brand has kept volumes stable and stepped up its marketing activities. October last year saw Yellow Tail launch its biggest ever through-the-line campaign, “Colourful Thinkers Join Us”, to raise brand awareness in the UK. Activities included national press advertising, in-store activity and sampling.

The activity culminated with experiential sampling at the BBC Birmingham Good Food Show in December.

Brand owner: Casella Wines
Head office: Wakley Road, Yenda, nsw 2681 Australia
Tel: +61 2 6961 3000
Website: yellowtail.com
Marketing manager: Libby Nutt
PR (UK): Clarion Communications
Tel: +44 (0)20 7479 0910

Product range: Yellow Tail Bubbles, Yellow Tail Reserve, Limited Release

One Response to “Top 10 wine brands”

  1. The largest wine list, lacks the brand Rotkaeppchen, which is a brand sold in Canada, Europe, Russia and China.

    The company sells 145 million 0,75 L bottles per year with 1 brand Rotkaeppchen besides Mumm sekt (Rotkaeppchen is 1 core brand for sparkling, and still wines)
    This amount sold per year is more than most brand listed in this article http://www.rotkaeppchen-mumm.de

    12,083,333 million casses of 9 Liter per year sold world wide in 4 continents

    As we see the brand list per volume sold per year, it is missing in your list…

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