Top 10 wine brands

19th June, 2013 by Gabriel Stone

5. Yellow Tail

Yellow TailVolume 2011: 12,900,000 9l cases
Volume 2012: 12,900,000 9l cases
Change 11-12: 0%
2011 ranking: 3

Created in 2001, Yellow Tail quickly became one of Australia’s greatest export success stories, accounting for one in five bottles sold by the country abroad and 40% of the Australian wine sold in the US. “When we created Yellow Tail, we wanted to keep wine fun and simple. We didn’t want to intimidate wine lovers, rather to embrace them and enhance their social lives,”said John Casella, managing director of Casella Wines.

In the face of profitability pressures created by the ongoing strength of the Australian dollar, the brand has kept volumes stable and stepped up its marketing activities. October last year saw Yellow Tail launch its biggest ever through-the-line campaign, “Colourful Thinkers Join Us”, to raise brand awareness in the UK. Activities included national press advertising, in-store activity and sampling.

The activity culminated with experiential sampling at the BBC Birmingham Good Food Show in December.

Brand owner: Casella Wines
Head office: Wakley Road, Yenda, nsw 2681 Australia
Tel: +61 2 6961 3000
Website: yellowtail.com
Marketing manager: Libby Nutt
PR (UK): Clarion Communications
Tel: +44 (0)20 7479 0910

Product range: Yellow Tail Bubbles, Yellow Tail Reserve, Limited Release

One Response to “Top 10 wine brands”

  1. The largest wine list, lacks the brand Rotkaeppchen, which is a brand sold in Canada, Europe, Russia and China.

    The company sells 145 million 0,75 L bottles per year with 1 brand Rotkaeppchen besides Mumm sekt (Rotkaeppchen is 1 core brand for sparkling, and still wines)
    This amount sold per year is more than most brand listed in this article http://www.rotkaeppchen-mumm.de

    12,083,333 million casses of 9 Liter per year sold world wide in 4 continents

    As we see the brand list per volume sold per year, it is missing in your list…

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Job vacancies

Digital Marketing Manager

Master of Malt
Tunbridge Wells, Kent, UK

Experienced On Trade Sales Person

Borough Wine Imports
London, GB

3 x Business Development Executive

The Lakes Distillery Company Limited
Newcastle head office and nationwide, UK

Editor

Master of Malt Ltd
Tunbridge Wells(Kent)

Sales Account Manager - On-Trade

Berkmann Wine Cellars
Liverpool

Brand Manager

Hallgarten Druitt
Luton, UK

Experienced On-Trade Salespeople Required

Portal Wines and Spirits
London, UK

Purchasing and Sales (Wine Trader)

JF Tobias
London, UK

Sales Account Manager - On-Trade

Berkmann Wine Cellars
Cambridge / Peterborough / Bedfordshire, UK

Brand Marketing Manager

ATOM Supplies Ltd
Tunbridge Wells, UK

Senior On-Trade Sales Manager, London

Nyetimber
Central London, UK

Maverick Drinks Portfolio Ambassador to the North

Maverick Drinks
North West England, UK

Key Account Manager – Wine – On Trade – Dubai

Vantage Hospitality - Dubai
Dubai, UAE

Brand Ambassador European Markets

Bodegas Torres
Spain

The Global Merlot Masters 2017

Deadline : 31st March 2017

db Awards 2017

Deadline : 28th April 2017

The Global Organic Masters 2017

Deadline : 14th April 2017

The Global Sparkling Masters 2017

Deadline : 12th May 2017

Click to view more

Global Chardonnay Masters 2016

Now in its fourth year, the competition will identify the best Chardonnay from all around the world in every price range.

Rioja Masters 2016

Now in its fifth year, the competition will recognise and reward the finest Riojas on the world stage.

Fortified Masters 2016

Now in its third year, The Fortified Masters will reward the best fortified wines on offer.

The Global Malbec Masters 2016

the drinks business is proud to announce the inaugural Global Malbec Masters 2016.

Click to view more