Top 10 wine brands

5. Yellow Tail

Yellow TailVolume 2011: 12,900,000 9l cases
Volume 2012: 12,900,000 9l cases
Change 11-12: 0%
2011 ranking: 3

Created in 2001, Yellow Tail quickly became one of Australia’s greatest export success stories, accounting for one in five bottles sold by the country abroad and 40% of the Australian wine sold in the US. “When we created Yellow Tail, we wanted to keep wine fun and simple. We didn’t want to intimidate wine lovers, rather to embrace them and enhance their social lives,”said John Casella, managing director of Casella Wines.

In the face of profitability pressures created by the ongoing strength of the Australian dollar, the brand has kept volumes stable and stepped up its marketing activities. October last year saw Yellow Tail launch its biggest ever through-the-line campaign, “Colourful Thinkers Join Us”, to raise brand awareness in the UK. Activities included national press advertising, in-store activity and sampling.

The activity culminated with experiential sampling at the BBC Birmingham Good Food Show in December.

Brand owner: Casella Wines
Head office: Wakley Road, Yenda, nsw 2681 Australia
Tel: +61 2 6961 3000
Website: yellowtail.com
Marketing manager: Libby Nutt
PR (UK): Clarion Communications
Tel: +44 (0)20 7479 0910

Product range: Yellow Tail Bubbles, Yellow Tail Reserve, Limited Release

One Response to “Top 10 wine brands”

  1. The largest wine list, lacks the brand Rotkaeppchen, which is a brand sold in Canada, Europe, Russia and China.

    The company sells 145 million 0,75 L bottles per year with 1 brand Rotkaeppchen besides Mumm sekt (Rotkaeppchen is 1 core brand for sparkling, and still wines)
    This amount sold per year is more than most brand listed in this article http://www.rotkaeppchen-mumm.de

    12,083,333 million casses of 9 Liter per year sold world wide in 4 continents

    As we see the brand list per volume sold per year, it is missing in your list…

Leave a Reply

Your email address will not be published. Required fields are marked *

Please note that comments are subject to our posting guidelines in accordance with the Defamation Act 2013. Posts containing swear words, discrimination, offensive language and libellous or defamatory comments will not be approved.

Subscribe to our newsletters

Sales Executive

Three Wine Men
Home-based but must be available to travel throughout the UK with frequent trips to London, GB

Senior Sales Operations Executive

Enotria&Coe
Park Royal, London, GB

Sales Administrator

Les Caves de Pyrène
Guildford, UK

On Trade & Corporate Accounts Manager

The Champagne Company
Birmingham, UK

Customer Service Assistant

The Champagne Company
Birmingham, UK

Key Account Manager - Distilling Sector - Scotland

Boortmalt
Scotland - call for exact details, UK

UK Brand Ambassador - Ableforth’s

ATOM Brands
Field-based, UK

Wine Sales Consultant

VSF GROUP
Valbonne, South of France, FR

UK Brand Ambassador

Mirabeau en Provence
London, UK

Sales Ambassador – London

Identity Drinks Brands
London, UK

Pink Rosé Festival

Cannes,France
7th Feb 2018

VinoVision Paris

Paris,France
12th Feb 2018

Vinisud

Montpellier,France
18th Feb 2018
Click to view more

The Global Pinot Noir Masters 2018

Deadline : 26th January 2018

Cabernet Sauvignon Masters 2018

Deadline : 23rd February 2018

Click to view more

The Global Malbec Masters 2017

the drinks business is proud to announce the inaugural Global Malbec Masters 2017

The Global Sparkling Masters 2017

the drinks business is thrilled to announce the launch of The Global Sparkling Masters.

Click to view more