The world’s top 10 spirit brands

5: Jack Daniel’s

Jack Daniel'sVolume 2011: 10.6 million 9l cases
Volume 2012: 10.9 million 9l cases
Change 11-12: +2.8%
2012 ranking: 5

Jack Daniel’s put in a strong performance last year, increasing global sales to 10.9 million cases. Its Tennessee Honey variant, released in the UK last year, has grown to become the UK’s number one new spirits launch of the past two years, accruing over 6,000 followers on Twitter.

The first new product from the brand in over a decade, Tennessee Honey was launched to grow the whiskey category by recruiting new consumers into the brand and was supported by a £2m marketing campaign.

The brand’s strong image is upheld by its powerful black-and-white advertising centred on the whiskey’s craft element and its founder, Jasper Newton “Jack” Daniel, born in September 1846. The brand’s upmarket positioning is helped by the premium Gentleman Jack, though the majority of sales centre on Old No.7.

Jack Daniel’s currently has just under 5 million “likes” on Facebook.

Brand owner: Bacardi Brown-Forman Brands
Head office: 45 Mortimer Street, London W1W 8HJ, UK
Tel: +44 (0)20 7478 1300
Website: jackdaniels.co.uk
Brand director: Louise Snowball
PR (UK): Publicasity +44 (0)20 7632 2400
Product range: Old No.7, Gentleman Jack, Jack Daniel’s Single Barrel, Tennessee Honey, Jack Daniels & Cola

One Response to “The world’s top 10 spirit brands”

  1. Cheap Walker is no more good whisky

Leave a Reply

Your email address will not be published. Required fields are marked *

Please note that comments are subject to our posting guidelines in accordance with the Defamation Act 2013. Posts containing swear words, discrimination, offensive language and libellous or defamatory comments will not be approved.

We encourage debate in the comments section and always welcome feedback, but if you spot something you don't think is right, we ask that you leave an accurate email address so we can get back to you if we need to.

Subscribe to our newsletters

Rioja Masters 2019

Deadline : 1st August 2019

Champagne Masters 2019

Deadline : 12th August 2019

Click to view more

The Global Organic Masters 2019

View Results

Cabernet Sauvignon Masters 2019

View Results

Click to view more