The world’s top 10 spirit brands

5: Jack Daniel’s

Jack Daniel'sVolume 2011: 10.6 million 9l cases
Volume 2012: 10.9 million 9l cases
Change 11-12: +2.8%
2012 ranking: 5

Jack Daniel’s put in a strong performance last year, increasing global sales to 10.9 million cases. Its Tennessee Honey variant, released in the UK last year, has grown to become the UK’s number one new spirits launch of the past two years, accruing over 6,000 followers on Twitter.

The first new product from the brand in over a decade, Tennessee Honey was launched to grow the whiskey category by recruiting new consumers into the brand and was supported by a £2m marketing campaign.

The brand’s strong image is upheld by its powerful black-and-white advertising centred on the whiskey’s craft element and its founder, Jasper Newton “Jack” Daniel, born in September 1846. The brand’s upmarket positioning is helped by the premium Gentleman Jack, though the majority of sales centre on Old No.7.

Jack Daniel’s currently has just under 5 million “likes” on Facebook.

Brand owner: Bacardi Brown-Forman Brands
Head office: 45 Mortimer Street, London W1W 8HJ, UK
Tel: +44 (0)20 7478 1300
Website: jackdaniels.co.uk
Brand director: Louise Snowball
PR (UK): Publicasity +44 (0)20 7632 2400
Product range: Old No.7, Gentleman Jack, Jack Daniel’s Single Barrel, Tennessee Honey, Jack Daniels & Cola

One Response to “The world’s top 10 spirit brands”

  1. Cheap Walker is no more good whisky

Leave a Reply

Your email address will not be published. Required fields are marked *

Please note that comments are subject to our posting guidelines in accordance with the Defamation Act 2013. Posts containing swear words, discrimination, offensive language and libellous or defamatory comments will not be approved.

Subscribe to our newsletters

Supply Chain Assistant

Speciality Drinks
Park Royal, London, UK

Customer Services Administrator

Speciality Drinks
Park Royal, London, UK

Gin Buyer

Craft Gin Club
London (Fitzrovia)

Customer Service & Operations Administrator

Marussia Beverages UK Ltd
London, UK

Sales Account Manager

Berkmann Wine Cellars
London, UK

Sales and Brand Manager

The Duchess Virgin Gin & Tonic
London, UK

Brands Sales Executive

Woolf Sung Ltd
London, UK

International Logistic Manager

Wine Source
London, UK

Prosecco Springs

London,United Kingdom
26th Apr 2018

Spirits & More

Rome,Italy
19th May 2018

db Awards 2018

London,UK
23rd May 2018
Click to view more

The Global Malbec Masters 2017

the drinks business is proud to announce the inaugural Global Malbec Masters 2017

The Global Sparkling Masters 2017

the drinks business is thrilled to announce the launch of The Global Sparkling Masters.

Click to view more