The world’s top 10 spirit brands

5: Jack Daniel’s

Jack Daniel'sVolume 2011: 10.6 million 9l cases
Volume 2012: 10.9 million 9l cases
Change 11-12: +2.8%
2012 ranking: 5

Jack Daniel’s put in a strong performance last year, increasing global sales to 10.9 million cases. Its Tennessee Honey variant, released in the UK last year, has grown to become the UK’s number one new spirits launch of the past two years, accruing over 6,000 followers on Twitter.

The first new product from the brand in over a decade, Tennessee Honey was launched to grow the whiskey category by recruiting new consumers into the brand and was supported by a £2m marketing campaign.

The brand’s strong image is upheld by its powerful black-and-white advertising centred on the whiskey’s craft element and its founder, Jasper Newton “Jack” Daniel, born in September 1846. The brand’s upmarket positioning is helped by the premium Gentleman Jack, though the majority of sales centre on Old No.7.

Jack Daniel’s currently has just under 5 million “likes” on Facebook.

Brand owner: Bacardi Brown-Forman Brands
Head office: 45 Mortimer Street, London W1W 8HJ, UK
Tel: +44 (0)20 7478 1300
Website: jackdaniels.co.uk
Brand director: Louise Snowball
PR (UK): Publicasity +44 (0)20 7632 2400
Product range: Old No.7, Gentleman Jack, Jack Daniel’s Single Barrel, Tennessee Honey, Jack Daniels & Cola

One Response to “The world’s top 10 spirit brands”

  1. Cheap Walker is no more good whisky

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Head of Sales and Marketing

The Lyme Bay Cider Co Ltd
UK

Brand Manager

Hatch Mansfield
Ascot, Berkshire

Southern Regional Account Manager

Speciality Drinks
England, UK

Northern Regional Account Manager

Speciality Drinks
England, UK

Fine Wine Buyer

FINE+RARE Ltd
London, UK

Awards Sales Executive – France

Decanter
London, UK

Sales Executive / Brand Ambassador

Elixir Distillers
London, UK

Brand Development Executive

Elixir Distillers
London, UK

Sales Administrator

Company details: Advised on application
London W1

London Account Manager

Speciality Drinks
London, UK

Pink Rosé Festival

Cannes,France
7th Feb 2019

Wine Paris

Paris,France
11th Feb 2019

IBWSS UK

London,United Kingdom
11th Mar 2019
Click to view more

The Global Fortified Masters 2018

Deadline : 25th January 2019

The Global Pinot Noir Masters 2019

Deadline : 1st February 2019

Click to view more

Rioja Masters 2018

View Results

The Global Beer Competition

View Results

Click to view more