The world’s top 10 spirit brands

6: Captain Morgan

Captain MorganVolume 2011: 9.2 million 9l cases
Volume 2012: 10 million 9l cases
Change 12-11: +8.7%
2012 ranking: 6

Captain Morgan is Diageo’s leading rum and accounts for over two-thirds of net sales within the rum category, with rum in turn representing 6% of Diageo’s net sales.

Net sales of Captain Morgan were up 7% last year, tipping sales up to the 10 million mark for the first time – only the sixth international brand to do so – buoyed by the continued success of the “Life, Love and Loot” campaign, which, having run since 2011, has re-energised the brand in North America.

The Jamaican rum is named after 17th century Welsh privateer and governor of Jamaica, Sir Henry Morgan, who died in 1688 and features on every bottle made by the brand. The second largest spirits brand by volume in the US, unusually, Captain Morgan is led by its Spiced variant, with Diageo opting to launch Captain Morgan Spiced in new markets ahead of the original version.

Describing the recent spiced rum growth trend as “unstoppable”, Diageo intends to target Australia as the Captain’s next port of call, with Asia being left to super-premium rum brand Zacapa.

Brand owner: Diageo
Address: Lakeside Drive, London NW10 7HQ, UK
Tel: +44 (0)20 8978 6000
Website: captainmorgan.com
PR: Diageo press office, +44 (0) 20 8978 2749
Product range: Original Spiced, Long Island Iced Tea, Jamaican, 100 Proof Spiced Rum, Private Stock

One Response to “The world’s top 10 spirit brands”

  1. Cheap Walker is no more good whisky

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Supply Chain Assistant

Speciality Drinks
London NW10 7SF, UK

On-Trade Regional Sales Manager

Anthony Byrne Fine Wines
West Midlands & Northants

Supply Chain Co-ordinator

Speciality Drinks
London NW10 7SF, UK

Logistics Team Leader

Speciality Drinks
London, UK

Key Account Executive

Berkmann Wine Cellars
London, UK

Assistant Operations Manager

Speciality Drinks
London, UK

London Business Development Manager

Vine Distribution Services
Chelmsford, UK

Off-Trade Account Manager

Justerinis & Brooks
London, UK

Sales Account Manager x 2

Berkmann Wine Cellars
London, UK

Wine Sales Development Manager

Fuller's
London, UK

Vinitaly 2019

Verona,Italy
7th Apr 2019

The Wine & Spirits Show

London,United Kingdom
12th Apr 2019

Vinexpo Bordeaux

Bordeaux,France
13th May 2019
Click to view more

The Global Riesling Masters 2018

View Results

Rioja Masters 2018

View Results

Click to view more