12th June, 2013 by Lucy Shaw
9: Jim Beam
Volume 2011: 5.9 million 9l cases
Volume 2012: 6.23 million 9l cases
Change 12-11: +5.6%
2012 ranking: N/A
Founded in Kentucky back in 1795, Jim Beam has steadily grown to become one of the world’s top-selling Bourbons.
Given the name “Jim Beam” in 1933 in honour of James B. Beam, who rebuilt the business after Prohibition ended, the brand grew its global sales last year to 6.23m cases, making it a new entry in our top 10.
Owned by Beam Inc, the company produces several styles of Bourbon, including Jim Beam Honey, Jacob’s Ghost – an 80% proof white whiskey – the 45% abv Devil’s Cut, made with Bourbon extracted from the wood of the barrel, and Red Stag in Cherry, Honey Tea and Spiced variants, along with food products that include Bourbon as an ingredient, such as BBQ sauce and pancake syrup.
This April, the brand aired its first TV advert in the UK as part of a £9m investment to market its core portfolio. At the same time, it released Jim Beam Lime Splash, designed to capitalise on the growing consumer interest in RTDs.
Brand owner: Beam Inc
Head office: Maxxium UK, Maxxium House, Castle Business Park, Stirling, Scotland, FK9 4RT
Tel: +44 (0)1786 430 500 Website:
PR (UK): Lime +44 (0)20 8544 6917
Product range: Jim Beam, Jim Beam Rye, Jim Beam Honey, Jacob’s Ghost, The Devil’s Cut, Beam’s Eight Star