The world’s top 10 spirit brands

9: Jim Beam

Jim BeamVolume 2011: 5.9 million 9l cases
Volume 2012: 6.23 million 9l cases
Change 12-11: +5.6%
2012 ranking: N/A

Founded in Kentucky back in 1795, Jim Beam has steadily grown to become one of the world’s top-selling Bourbons.

Given the name “Jim Beam” in 1933 in honour of James B. Beam, who rebuilt the business after Prohibition ended, the brand grew its global sales last year to 6.23m cases, making it a new entry in our top 10.

Owned by Beam Inc, the company produces several styles of Bourbon, including Jim Beam Honey, Jacob’s Ghost ­– an 80% proof white whiskey – the 45% abv Devil’s Cut, made with Bourbon extracted from the wood of the barrel, and Red Stag in Cherry, Honey Tea and Spiced variants, along with food products that include Bourbon as an ingredient, such as BBQ sauce and pancake syrup.

This April, the brand aired its first TV advert in the UK as part of a £9m investment to market its core portfolio. At the same time, it released Jim Beam Lime Splash, designed to capitalise on the growing consumer interest in RTDs.

Brand owner: Beam Inc
Head office: Maxxium UK, Maxxium House, Castle Business Park, Stirling, Scotland, FK9 4RT
Tel: +44 (0)1786 430 500 Website:
PR (UK): Lime +44 (0)20 8544 6917
Product range: Jim Beam, Jim Beam Rye, Jim Beam Honey, Jacob’s Ghost, The Devil’s Cut, Beam’s Eight Star

One Response to “The world’s top 10 spirit brands”

  1. Cheap Walker is no more good whisky

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Account Manager - Manchester

Black Fire Tequila
Manchester, UK

Marylebone Sales Manager

Philglas & Swiggot
Marylebone, London

Sales Administrator

Les Caves de Pyrène
Guildford, UK

General Manager

3Cs Cider
UK

Buyer

BrandAlley UK LTD
London EC2A

Liquid Production Assistant

Atom Group
Tonbridge, UK

Brand Manager

Hallgarten Druitt
Luton, UK

Brand Manager

Kilchoman Distillery Co Ltd
Edinburgh, UK

Wine Bar Supervisor

Henny's
London, UK

Partner Manager - On-trade - North West

Maverick Drinks
Manchester, UK

Pays d'Oc Tasting

London,United Kingdom
28th Jun 2018

CHILE: From The Very Top To The Downright Hot

Manchester,United Kingdom
2nd Jul 2018

CHILE: From The Very Top To The Downright Hot

Edinburgh,United Kingdom
3rd Jul 2018
Click to view more

The Global Malbec Masters 2017

the drinks business is proud to announce the inaugural Global Malbec Masters 2017

The Global Sparkling Masters 2017

the drinks business is thrilled to announce the launch of The Global Sparkling Masters.

Click to view more