Reasons to visit LIWF: part 1

6. It’s more manageable

LIWF sceneYes there are fewer of the high profile names and yes they have grabbed a lot of the press.

However, are fewer exhibitors an entirely bad thing?

With fewer exhibitors comes the chance to visit a greater proportion of them, maximising your chances of fitting in the key players..

Wine fairs are exhausting enough at the best of times. ProWein and Vinitaly may trumpet how gargantuan they are becoming but who can honestly say that when they visit either one they ever do more than scratch the surface?

As Louis Latour Agencies’ director Richard Nunn noted in last month’s preview: “The buyers will still be coming so we see it as a commercial opportunity, especially if there are fewer competitors.”

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