db Green Awards 2013 winners announced

Green Launch of the Year:

Winner: Habitat

habitat-torresWithin the growing ranks of green products, some launches demonstrate greater credibility than others. In this latest addition to its range, Torres has applied its impressive green commitment and knowhow to a wine that encapsulates this ethos in every way. From packaging components to organic viticulture, even Habitat’s name is a clear signal of its environmental message.

In addition to the external accreditation displayed on its label, Habitat takes that extra step towards engaging consumers thanks to a QR Code video link that highlights the connection between their purchase and the brand’s conservation mission. In a market that risks consumers becoming disillusioned by “green wash”, this effort to emphasise and clarify the impact of a green wine choice marks an important, commendable step.

Runner up: Vodka One

Vodka One caught the judges’ attention for its vodka-on-tap, a commercially savvy, environmentally friendly initiative that offers potential to revolutionise the way spirits are served, not just in pubs but also at large event venues. 

Shortlist:

Jean Leon (Miguel Torres)

Hardy Cognac

Vodka One

Habitat (Miguel Torres)

Leave a Reply

Your email address will not be published. Required fields are marked *

Please note that comments are subject to our posting guidelines in accordance with the Defamation Act 2013. Posts containing swear words, discrimination, offensive language and libellous or defamatory comments will not be approved.

We encourage debate in the comments section and always welcome feedback, but if you spot something you don't think is right, we ask that you leave an accurate email address so we can get back to you if we need to.

Subscribe to our newsletters

Supply Chain Assistant

Speciality Drinks
London NW10 7SF, UK

On-Trade Regional Sales Manager

Anthony Byrne Fine Wines
West Midlands & Northants

Supply Chain Co-ordinator

Speciality Drinks
London NW10 7SF, UK

Logistics Team Leader

Speciality Drinks
London, UK

Key Account Executive

Berkmann Wine Cellars
London, UK

Assistant Operations Manager

Speciality Drinks
London, UK

Technical Manager

North South Wines
West Drayton, UK

Key Account Manager

MMI Maldives
Maldives

TERRITORY SALES MANAGER

Eurowines Limited
Harrogate, UK

Business Manager - Impulse

Australian Vintage
Croydon, UK

Exclusive Masterclass: Chablis on Tour

London,United Kingdom
29th Apr 2019

Vinexpo Bordeaux

Bordeaux,France
13th May 2019

London Wine Fair 2019

London,United Kingdom
20th May 2019
Click to view more

The Global Organic Masters 2019

Deadline : 19th April 2019

The Global Grenache Masters 2019

Deadline : 26th April 2019

Click to view more

The Global Riesling Masters 2018

View Results

Rioja Masters 2018

View Results

Click to view more