Absolut unveils its new craft range

Pernod Ricard’s Absolut brand is the latest big player looking to cash in on the growing craft drink trend, after officially launching Absolut Craft.

Absolut CraftThe new range of flavoured vodkas have been created in partnership with master bartender Nick Strangeway.

The collection will be exclusively available for bartenders and features three expressions, each of which contains “at least 12 macerates, infusions and/or distillates”.

The first flavour, Herbaceous Lemon, will be available in selected markets this April and is made with a blend of lemon verbena, lemon thyme and lemon myrtle.

Strengeway, who spent two years, said: “There were no rules I needed to stick to.” Strangeway also used 2,500 samples, combining flavours, distillation and maceration in coming up with the three flavours. Smokey Tea and Bitter Cherry will be launched later in 2013.

Smokey Tea comes with a “gentle, smokey flavour” that comes from an infusion of Lapsang Souchong tea, with hints of “orange peel, clove and ginger.”

The third flavour, Bitter Cherry, has “an authentic cherry flavour, which is countered by notes of bitter, dark chocolate.”

Absolut’s marketing vice president said: “With the immense amount of new flavoured vodkas available today, it was important that we create flavours that bartenders could trust when crafting cocktails.”

Leave a Reply

Your email address will not be published. Required fields are marked *

Please note that comments are subject to our posting guidelines in accordance with the Defamation Act 2013. Posts containing swear words, discrimination, offensive language and libellous or defamatory comments will not be approved.

We encourage debate in the comments section and always welcome feedback, but if you spot something you don't think is right, we ask that you leave an accurate email address so we can get back to you if we need to.

Subscribe to our newsletters

Supply Chain Assistant

Speciality Drinks
London NW10 7SF, UK

On-Trade Regional Sales Manager

Anthony Byrne Fine Wines
West Midlands & Northants

Supply Chain Co-ordinator

Speciality Drinks
London NW10 7SF, UK

Logistics Team Leader

Speciality Drinks
London, UK

Assistant Operations Manager

Speciality Drinks
London, UK

Technical Manager

North South Wines
West Drayton, UK

Key Account Manager

MMI Maldives

Business Manager - Impulse

Australian Vintage
Croydon, UK

Decanter Awards Marketing Manager

London, UK

Customer Development Manager - South London

Love Drinks Ltd
London, UK

Exclusive Masterclass: Chablis on Tour

London,United Kingdom
29th Apr 2019

Vinexpo Bordeaux

13th May 2019

London Wine Fair 2019

London,United Kingdom
20th May 2019
Click to view more

The Global Grenache Masters 2019

Deadline : 26th April 2019

The Tuscan Masters 2019

Deadline : 26th April 2019

Click to view more

The Global Riesling Masters 2018

View Results

Rioja Masters 2018

View Results

Click to view more