Top 10 brands ruling social media

3 – Bacardi

Bacardi

Twitter 40k followers, 4k tweets – www.twitter.com/Bacardi

Facebook 4.2m likes, 64k talking about – www.facebook.com/Bacardiunitedkingdom

One of the keys to Bacardi’s social media strategy has been to create an online experience that “encourages people to get together in real life”. This has seen the brand create Facebook and Twitter pages for different countries, which have proved increasingly popular. Bacardi’s UK Facebook page has 4.2m likes, while Brazil and India each have one million.

Bacardi launched its “Like It Live, Like It Together” marketing strategy, with the aim of “bringing people’s Facebook likes to life”. The campaign saw fans able to vote for a series of likes, which Bacardi then brought to life in a series of events around the world. With this behind them the brand saw active user rates rise from 331,000 in May 2011 to 2.5 million in June of the same year.

The brand’s main Twitter account has 40,000 followers, but individually Bacardi has 3,000 followers in the UK, 5,500 in Canada and 9,500 in Mexico.

It is a very active Twitter account that asks regular questions of its followers. Things like “True of false? The weekend is never long enough” and “What’s your go-to #Bacardi mixer?”. But the brand does also adopt a responsible approach regularly tweeting “With great rum comes great responsibility. #DrinkResponsibly #Bacardi”.

One Response to “Top 10 brands ruling social media”

  1. Ness says:

    Nice to see Eastern European born brands so high here 🙂

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