Top 10 brands ruling social media

5 – Jim Beam

Jim Beam

Twitter 22k followers, 5k tweets –

Facebook 1.5m likes, 28k talking about –

Jim Beam is another brand that uses social media to tell stories rather than to sell products. Rob Mason Beam’s director, US bourbons, Beam global spirits & wine, recently told digital agency iCrossing that one of the key factors for Jim Beam was choosing its social publishing platforms wisely. Mason said that while it has 400m members, Google+ “does not create the same amount of engagement for Beam that Facebook does”. Mason added: “Facebook gets more visitors than our website.”

In 2011 Jim Beam embarked on its “Bold Choices” marketing campaign, which encouraged fans to use platforms such as Facebook, to share stories of the bold choices they had made in their lives. To get into the spirit of the campaign seventh generation Beam family distiller, Fred Noe said he would get a Jim Beam tattoo if the brand got one million friends on Facebook. They got the million and as the picture shows Noe got his tattoo.

Afterwards he said: “I can’t believe I pulled off this bold choice for the fans. I guess if you say you’re going to do something, you’re supposed to do it, so I did it.”

Mason also said that a key for Jim Beam was to be timely with its social media. He said: “Think about it: we’re a spirits brand. No one wants to get engaging content from a spirits brand on Monday morning.”

One Response to “Top 10 brands ruling social media”

  1. Ness says:

    Nice to see Eastern European born brands so high here 🙂

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