Top 10 brands ruling social media

6 – Budweiser

BudweiserTwitter 12k followers, 220 tweets –

Facebook 3.9m likes, 195k talking about –

Given the number tweets that Budweiser has made it seems quite strange that it already has over 12,000 followers, but that would seem to demonstrate the power of the brand.

This appears to be a brand that has taken its Facebook work seriously and like Jack Daniel’s has taken to posting brand photos on its page, rather than trying to sell products. Budweiser also publishes user pictures on its Facebook page, which also proves popular.

YouTube is also a key area for the brand and this worked very impressively for it during the Superbowl in the US. Forbes reported that Budweiser saw a 145% increase in its social engagement in the week leading up to this year’s Superbowl and a massive 634% increase on the day of the match.

The Budweiser YouTube channel currently has over 12,000 subscribers and can boast over 15m video views, with Superbowl viral ads and the brand’s Clydesdale horses driving huge amounts of that traffic.

Earlier this year Anheuser-Busch ran a social media campaign to name one of the Clydesdales, which proved extremely popular and saw the foal named “Hope”.

One Response to “Top 10 brands ruling social media”

  1. Ness says:

    Nice to see Eastern European born brands so high here 🙂

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