Rothschild tie-in fuels Craggy Range expansion

23rd January, 2013 by Gabriel Stone - This article is over multiple pages: 1 2 3
Craggy Range winery

The Craggy Range winery in Hawke’s Bay

Turning to Craggy Range’s own expansion plans beyond its current 500 acres of vineyard, Peabody outlined: “We’re running towards the end of our planting programme. We’re now very definitely looking for four more blocks of land, but we’re only interested in buying four blocks of the same quality as we have already.”

With its broad spread not just across grape variety but region, Craggy Range currently has 50% of its vineyard holdings in Hawke’s Bay, with the majority focus there on Merlot, augmented by Chardonnay and Syrah.

Most of its remaining vineyards are in Martinborough, where the producer grows Sauvignon Blanc, Pinot Noir and a small amount Riesling, with further holdings in Malborough in the form of Sauvignon Blanc, as well as a small amount of Central Otago Pinot Noir and Pinot Gris.

“Very few New Zealand producers have such a broad variety of wines like that,” remarked Peabody, who explained that as a result of this diverse portfolio the company prefers to set up partnerships where it is the distributor’s sole New Zealand interest. “We want their focus to be on us,” he remarked.

As for the focus for Craggy Range’s next phase of expansion, Peabody described himself as “very interested” in Marlborough and Hawke’s Bay, with a particular mission to acquire “a much larger plot of land in Marlborough.”

With New Zealand not immune to the challenging economic pressures facing its major export markets, Peabody suggested that there are currently expansion opportunities for those with capital to spare. “It’s been a difficult time for the growers,” he observed. “Not so much for the larger producers but some of the smaller businesses.”

In line with this picture, Peabody offered further insight into his desire to expand. “For every 1,000 boutique operations you might have one that’s successful,” he remarked, adding: “You really have to have a somewhat larger scale operation.”

Highlighting the “very complex” nature of the wine industry and stressing: “it’s very important to have international distribution,” Peabody is correspondingly dubious about the commercial viability of many small-scale wineries.

“If you’re going to produce wine as a hobby, you’re going to find it’s one of the most expensive hobbies there is,” he warned, stressing: “It requires a great deal of capital and a great deal of patience.”

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Job vacancies

Brand Ambassador – Santa Rita Estates

Santa Rita Estates
London or Hertfordshire but with flexibility to travel, UK

Sales Executive - Wine and Spirits Awards

The Drinks Business
Central London, UK

On-Trade Channel Manager

Delegat Europe Limited (UK)
London / Midlands, GB

Trade Marketing Analyst

Delegat Europe (UK)
London, GB

Key Account Executive

Delegat Europe Limited (UK)
London / Midlands, GB

Senior National Account Manager

Bibendum PLB
London, UK

ON-TRADE Sales Executive

Roberson Wine
London, UK

OFF-TRADE Sales Executive

Roberson Wine
London, UK

Judging Week Runners

Decanter World Wine Awards
ExCel Centre, London E16, UK

Sales Administrator

Les Caves de Pyrène
Guildford, UK

Retail Commercial Executive

Laithwaite's Wine
Theale, Berkshire

Wine Buyer

Conviviality Plc
Crewe, UK

Sales Account Manager - On-Trade

Berkmann Wine Cellars
Liverpool

Sales Account Manager - On-Trade

Berkmann Wine Cellars
M3/M4 corridor

Media Sales Manager - Hong Kong

The Drinks Business Hong Kong
Hong Kong

The Global Merlot Masters 2017

Deadline : 31st March 2017

The Prosecco Masters 2017

Deadline : 10th March 2017

db Awards 2017

Deadline : 28th April 2017

The Global Organic Masters 2017

Deadline : 3rd March 2017

Click to view more

The Global Sparkling Masters

the drinks business is thrilled to announce the launch of The Global Sparkling Masters

The Global Rosé Masters 2016

the drinks business is proud to announce the launch of the Global Rosé Masters 2016.

The Prosecco Masters 2016

Now in its third year, the competition will reflect the growth in popularity of this fresh and exciting sparkling wine from the picturesque regions of Veneto and Friuli.

The Global Pinot Noir Masters 2016

After the success of last year’s competition that judged over 250 wines from no less than 16 countries, the drinks business is proud to announce the third year of the Global Pinot Noir Masters

Click to view more