Top 10 January drinks launches

Belvedere Red

belvedere-red-2012-special-edition-polish-plain-rye-vodka-70clBelvedere Vodka has marked the second year of its partnership with the Red AIDS campaign with a special edition bottle design now on sale in the UK. 50% of profits from the global sale of the brand go to the Global Fund, one of the world’s leading financiers of programmes to fight HIV/AIDS in Africa.

Developed by Polish design firm Dekorglass, the new edition features a striking semi-transparent metallic bottle described by Belvedere president Charles Gibb as:“symbolic of our dedication to Red and a sign to our audience that we, collectively as a global community, can put an end to mother-to-child transmission of this disease”. RRP: £34.50


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