Top 50 most powerful women in wine: 50 – 41
5th December, 2012 by Lucy Shaw
49. ALISON LEVETT
AGE: 54
Our 2012 Woman of the Year, Levett heads up UK on-trade specialist importer Enotria.
Joining the company as CEO in 2006, having worked in consumer marketing for the likes of Allied Domecq and the Campbell Soup Company, Levett is passionate about opening up wine to the world of consumers.
Respected for her integrity and for helping to build Enotria’s reputation, during her time with the company, Levett has been credited with diversifying Enotria’s portfolio, taking it from a strong Italian slant to representing a broad range of agencies from around the world, including a number of new wave Spanish producers from up-and-coming regions such as Cariñena, Cigales and Montsant.
I’m all for combining women with wine, especially when they make Riesling for a living, but I’m not sure your visual is really in keeping with the subject. It’s reinforcing the image of women as sex objects, trapped under a glass ceiling, rather than celebrating that they are b****y good at their jobs. Perhaps the image is their to provoke a reaction? If it is, well done, you have.
Well said. I echo your thoughts. Powerful women? More like what you’d see on a mudflap with “hot broad” or something equally sexist.
Mudflap! That’s where I’ve seen that image before (and I do spend alot of time in flyover country). Two problems – would this article be the same if we were talking about powerful men in the wine industry? Would the first image be of a silhouette of a man draped over some satin sheets? Secondly, would the next most important bit of information provided about these powerful people be their age? Not sure I can remember a power list of men that started out with their age? I can’t get past those two points to even read the article. Too bad because I like the idea.
The second picture is just as big of a problem as the first. Would this article have been written the same if it were about powerful men? The second problem is that in this article the very first important piece of information we are given about these powerful women is their age – unless they are over 61 apparently? I couldn’t even get through these two problems to read the article which is a shame because I like the idea of celebrating women in the industry.
Call the art director, STAT, and bring a casket for that illustration. This image of women is dead and smells very bad.
Wow. Worst Visual Ever.
I second Martin’s comments. This image is highly inappropriate and should be swapped out for something else. I agree that it certainly has the effect of provoking a reaction!
Perhaps consider hiring someone other than James Bond to do your graphic design work. Oh, and the 50’s called. They want their view of women back.
Seriously? “Let’s look at powerful women in the industry…” gives you an mage of a woman in heels trapped under a wine glass? I’m not getting it.
Couldn’t get past your image of a “pole dancer provacitively posing in heels” to want to finish reading the article.
I’m always fascinated to learn about the people behind the wines, and am very glad for the recognition that these successful professionals are receiving. The graphic itself seems terribly incongruous with the content of the slideshow, and confusing in the message it is trying to convey, if there is a message at all.
Given that you still have a few more installments to add to this list, I might suggest you give the creative department another chance.
Um yeah, as a woman that has been in the wine business for over 15 years, and often writes about the sensuality of wine and the way it can seduce you, that image is insulting as hell. Period.
Maybe the art director misunderstood the connotation? Very bizarre.
It is always interesting to learn more about the people behind the wines, and those that move the industry. I’m also very glad to see the recognition given to these successful professionals. The original image that you associated with this list seemed terribly incongruous with the content of the article, and sent an extremely confusing, if not an outright misogynist message.
I’m posting this comment a second time, as my original got whacked while you were updating the original image to the one you have currently, which frankly is not much better. From a stripper under glass, to a woman in a nightie adjusting her, um, nightie.
It’s uncertain what the people included in this list would think of this association, but my own thought is that the creative department needs to engage their brains just a bit, and lay of the stock clip imagery.
The new picture’s not much of an improvement. Still ridiculous.
You’re getting a reaction.
But really not the one you want.
With the poor choice of the Playboy/Esquire/Maxim/James Bond image to lead-in to the article you marginalize and objectify the women you are purportedly celebrating.
And for me, just having separate lists for women is offensive. It implies that women in the wine world cannot compete with their male counterparts. (And if they do, it’s based on sexual attributes, not skill.)
All the best,
Nannette Eaton
Really? That’s the new image you’re using? Let’s trade one offensive image for another! No one will notice!
How is a picture of grapes offensive?
That image is no better!
Beyond the fact you swapped out 1 offensive image for another. Your page visit-whoring does nobody any good. Clicking one page at a time to read something is not helping you, nor making anyone want to find out who these people are. Though I do agree with Wine Harlots, “Why would you separate the women from the men”? 1 list, if you need to do it, should be a “people list”.
Regarding the silhouette stripper images in this article… When your next article for the 50 Most Powerful Men in Wine comes out, I expect to see a silhouette of a hunky dude in cut-off jean shorts and no shirt. It’s only fair, right?
ii agree. just a couple tweaks would make this a much more credible piece .one image. one list. better reading format.
Drinks Business is a UK publication. They are still in the dark ages when it comes to women.
Wake up and smell the Rosé, Brits!
Your replacement image shows how truly clueless, old-fashioned and misogynistic you are at TBD. Don’t get me wrong – I’m glad you let her out of the wineglass before she suffocated, but this isn’t much of an improvement. Why would you use a silhouette of a curvy Bond-girl in a miniskirt to illustrate powerful women? If this was the Top 50 Men, would you have shown a silhouette of a muscular guy in a Speedo? I doubt it. Shame on you. Hire a few women designers, for god sakes. (And if you already have female designers on staff, replace them).
What a wonderful way for others in the industry to learn about these amazing women and what they’re doing. I’m sure that Lucy Shaw was thrilled to be covering the subject and I was excited to read about it and learn about these fabulous, dynamic women.
I disagree with the others who commented that women shouldn’t have their own spotlight. In other industries, maybe that’s true, but wine has traditionally been so male-dominated that I think it’s wonderful to highlight this shift and to show that women are making big strides in the wine world. If the list were integrated, men in more prestigious positions (for example Michel Rolland instead of his sister) would overshadow these women. I think this is a great piece.
…Except for the art, of course, which is trashy, insulting, and totally inappropriate. What the hell? Stick a picture of a wine bottle or vineyard in there and let’s be done with this. I know there aren’t a ton of women in this industry, but can you (meaning The Drinks Business) have a little decorum and professionalism? Unreal.
Elizabeth Schneider, Wine for Normal People
I was so angered by both the original “mud flap,” “stripper-under-glass,” “James Bond” illustration, as well as its more respectable sister second invocation, that I wrote a blog post about it.
Now that the illustration has been replaced with a gender-neutral bunch of grapes, I can just be outraged at the strange, myopic, ahistoric introduction; the misogynist need to print these professional’s ages at the tops of their bios; and the blind need to create a “pink ghetto” of women wine professionals.
Why don’t you put pictures of the women in the WINE INDUSTRY that you are writing about? It would be logic if you are going to write an article about them.
I’m utterly amazed by this episode, ie, it’s the 21st century and equality and respect of the sexes has been around for quite some time. What on earth are they thinking of at the Drinks Business???