Joël Robuchon to get his own beer from Sapporo

The world-renowned chef Joël Robuchon is teaming up with Japanese brewery Sapporo on a new beer.

Joël Robuchon BeerThe Yebishu beer is set to launch on 20 February 2013 and will be offered at Robuchon’s restaurants in Japan as well as a few in other countries.

Robuchon currently owns restaurants in Tokyo, London and Las Vegas as well as several other cities around the world. His restaurants have a total of 28 Michelin stars between them, the most of any chef in the world.

Yukari Sakamoto, who is an expert in the Japanese distilled drink Shochu, said that Robuchon and Sapporo have collaborated to create a beer that can specifically be paired with French food, adding that the red can design matches the interior of Robuchon’s l’Atelier restaurants.

The new beer, which is made with malt from the Champagne region, is not the first collaboration between a top chef and a brewery. Ferran Adrià of El Bulli worked with Barcelona brewery Estrella to create another food-friendly beer, called Inedit.

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Brand and Marketing Manager

New Generation Wines
London, UK

On-Trade Regional Sales Manager

Anthony Byrne Fine Wines
West Midlands & Northants

Logistics Team Leader

Speciality Drinks
London, UK

London Account Manager

Speciality Drinks
London, UK

Key Account Executive

Berkmann Wine Cellars
London, UK

Assistant Operations Manager

Speciality Drinks
London, UK

National Account Manager

Berkmann Wine Cellars
London, UK

Sales - Global Wine Competitions

The Drinks Business
London, UK

London Business Development Manager

Vine Distribution Services
Chelmsford, UK

Customer Services Administrator

Speciality Drinks
London, UK

The International Food and Drink Event 2019

London,United Kingdom
17th Mar 2019

Prowein 2019

Düsseldorf,Germany
17th Mar 2019

Vinitaly 2019

Verona,Italy
7th Apr 2019
Click to view more

The Prosecco Masters 2019

Deadline : 22nd March 2019

The Global Sparkling Masters 2019

Deadline : 25th March 2019

Click to view more

The Global Riesling Masters 2018

View Results

Rioja Masters 2018

View Results

Click to view more