Top 10 wine brands

9. Jacobs Creek

Volume 2011: 6,800,000 9l cases
Volume 2010: 7,065,000 9l cases
Change 10-11: -3.8%
Brand owner: Pernod Ricard
Head office: 12 Places des Etats-Unis, 75783 Paris cedex 16, France
Tel: +33 (0)141 00 41 00
Marketing director: Matthew Bird
PR: Weber Shandwick +44 (0)20 7067 0313
Product range: Classic range: Single varietals, Blends, 3 Vines, Reserves Range. Heritage range: Steingarten Riesling, Reeves Point Chardonnay, St Hugo Cabernet Sauvignon, Centenary Hill Shiraz. Icon: Johann, Shiraz Cabernet

Jacob’s Creek’s success over the past few years has been defined by a premium focused strategy. This has resulted in value growing faster than volume due to a focus on premium offerings across the portfolio. The Cool Harvest range was launched – wines that are crisp, light and delicate in style; offering fresh flavours achieved by harvesting the grapes in the cool of the night and using fruit sourced from premium cooler climate regions and only free-run juice. The contemporary range, perfect for summer, consists of Sauvignon Blanc, Shiraz Rosé and Vermentino. The company chooses to emphasise the “light and fresh” style of its new Cool Harvest range, instead of aligning itself directly with the lower alcohol wine sector.

Jacob’s Creek continues its sponsorship of the Australian Open and Wimbledon as part of its global association with tennis.

10 Responses to “Top 10 wine brands”

  1. Ricky johnston says:

    Offsale wines are always going to be in top 10 because they are cheap.. Where’s the top 10 on trade wines??

  2. Jamie says:

    Thanks for sharing. Great inspiration to the wine business. It is tough even to grow a brand to a million case level. Australia and US brands have really made it happen on the Global state. I wont be surprised to see a brand from Argentina in the list in few years. What you can take from here is ‘price, product, package and promotion’ makes it happen if you want to build the brand. We also want to add penetration separately here as lot of credit goes to their importers and distributors.

  3. sandy says:

    they are the top 10 BRANDS?? it is keating! Brands may include several different wines under it, if top Brand, which means all wines under that brand are top? if you say 10 top RED WINES, or 10 top WHITE WINES, or even 10 top Moscato/Shiraz (any particular taste), I would think it is more relavent and believeable.

  4. prince franklin says:

    drink and let drink

  5. Pedro says:

    @ricky johnston I think Ricky has a good point! I understand this includes both on-trade and off-trade! I think a ranking like this, but done according to value instead of volume could be very interesting, and im sure a french wine would pop into the ranking!

  6. ragahavendra reddy says:

    nice wines i belive country wines so thanks alot

  7. candy says:

    can anyone tell me the names of some red wines because this is the first time i wanna drink

  8. ro says:


  9. I think they’re not. I love wine an I ordered my favorite wine online and they are the best which is not listed here.

  10. Clarice Long says:

    I want to open a wine and spirits store in washington d.c. i saw the ten best wines i drink some of the ones on the list are these wines good to have in a wine store for the upper class

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