The world’s 10 biggest spirits brands


Volume 2011: 6.8 million 9l cases
Volume 2010: 6.6 million 9l cases
Change 10-11: +3%
2011 ranking: 8

Since launching in Germany in 1935, the brand has grown significantly and now sells in over 80 countries. The growth and success of Jägermeister is bucking the trend of the overall spirits and specialities market. In the UK, it continues to show significant volume growth of 46% and 12% in off-trade and on-trade respectively, which has helped Jägermeister to become the 9th-largest spirit brand in the UK on-trade and the 17th biggest spirit brand in the UK in general.

For the on-trade, Jägermeister has introduced tap machines to help licensees serve Jägermeister as ice-cold shots. With capacity for three bottles, the machines stand out on the back bar and speed up service. This year Jägermeister will have a presence at over 25 festivals across the country.

The 2012 Jägermusic programme is expected to reach millions of people, driving awareness and trial of Jägermeister among the brand’s audience of music lovers, as well its core 20-30 year-old consumers.

Three customised ex-military vehicles, Jäger Trucks, will appear at a range of festivals.

Brand owner: Mast-Jägermeister AG
Head office: Jägermeisterstrasse 7-15
Boulevard 38296 Wolfenbüttel, Germany
Tel: +49 (0) 53 31 81 0
PR: Clarion Communications
+44 (0)20 7479 0910
Product range: Jägermeister herbal
liqueur, Schlehenfeuer fruit liqueur

2 Responses to “The world’s 10 biggest spirits brands”

  1. Daniel Cajigas says:

    Thank you for the info.

  2. This list might be right in the US but it is absolutely wrong insofar as top sales in the world. The world’s top selling brand is actually a Korean soju called Jinro. Soju is like the Korean version of vodka. Seven of the Top Ten are from India or Brazil and are not likely known to you.

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