The world’s 10 biggest spirits brands


Volume 2011: 6.9 million 9l cases
Volume 2010: 7 million 9l cases
Change 10-11: -1.5%
2011 ranking: 7

Jose Cuervo Especial Silver delivered strong performance as the trend towards blanco tequilas continued. This year Jose Cuervo tequila was promoted as an ice cold shot, via an experiential campaign targeting students across London, Wales, the North West and Scotland. The Jose Cuervo Ice Cold campaign is visiting student union bars, as well as managed houses such as Luminar and a small group of independents.

Jose Cuervo also continued its sponsorship of the Pro Volleyball Series circuit of three events. Cuervo Especial Gold, the number one Tequila worldwide, continues its dominance especially with the Especial Silver variant.

Brand owner: Tequila Cuervo La
Rojeña, SA de CV (US), Tequila Cuervo SA de CV (outside US)
Address: Guillermo Gonzalez Camarena
800, Piso 4, Colonia Zedec, Santa Fe,
01210, Distrito Federal, Mexico
Tel: +1 011 52555258 7000
Brand director: Maggie Lapcewich
PR (UK): Diageo press office,
+44 (0)20 8978 2749
Product range: Cuervo Especial Gold
& Silver, Cuervo Tradicional
Reposado & Silver, Cuervo Black,
Platino, Reserva de la Familia

2 Responses to “The world’s 10 biggest spirits brands”

  1. Daniel Cajigas says:

    Thank you for the info.

  2. This list might be right in the US but it is absolutely wrong insofar as top sales in the world. The world’s top selling brand is actually a Korean soju called Jinro. Soju is like the Korean version of vodka. Seven of the Top Ten are from India or Brazil and are not likely known to you.

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