The world’s 10 biggest spirits brands


Volume 2011: 10.6 million 9l cases
Volume 2010: 8.8 million 9l cases
Change 10-11: +22%
2011 ranking: 6

Jack Daniel’s continued its impressive growth trajectory over the course of 2011 to reach the 10 million-case mark for the first time. Such a performance is reflected in its score this year, which is up 13%.

Launches in markets such as Mexico, Netherlands and Poland has helped this rise continue.

The Tennessee whiskey is continuing to grow in its key US market, helped by the launch last year of Jack Daniel’s Tennessee Honey, dubbed The Bee. Its strong image is upheld by its powerful advertising centred on the crafting of the product and its founder, Jasper Newton “Jack” Daniel, who was born in September 1846.

Its upmarket positioning is helped by the range-topping Gentleman Jack, although the majority of sales centre on the Old No.7 label, commonly sold in bars and clubs mixed with coke.

Brand owner: Bacardi Brown-Forman
Head office: 45 Mortimer Street,
London W1W 8HJ, UK
Tel: +44 (0)20 7478 1300
Brand director: Louise Snowball
PR (UK): Publicasity +44 (0)20 7632 2400
Product range: Old No.7, Gentleman
Jack, Jack Daniel’s Single Barrel,
Tennessee Honey, Jack Daniels & Cola (premix)

2 Responses to “The world’s 10 biggest spirits brands”

  1. Daniel Cajigas says:

    Thank you for the info.

  2. This list might be right in the US but it is absolutely wrong insofar as top sales in the world. The world’s top selling brand is actually a Korean soju called Jinro. Soju is like the Korean version of vodka. Seven of the Top Ten are from India or Brazil and are not likely known to you.

Leave a Reply

Your email address will not be published. Required fields are marked *

Please note that comments are subject to our posting guidelines in accordance with the Defamation Act 2013. Posts containing swear words, discrimination, offensive language and libellous or defamatory comments will not be approved.

We encourage debate in the comments section and always welcome feedback, but if you spot something you don't think is right, we ask that you leave an accurate email address so we can get back to you if we need to.

Subscribe to our newsletters

Global Chardonnay Masters 2019

Deadline : 25th November 2019

The Global Riesling Masters 2019

Deadline : 2nd December 2019

Click to view more

The Global Sparkling Masters 2019

View Results

The Global Cider Masters 2019

View Results

Click to view more