The world’s 10 biggest spirits brands

4. ABSOLUT

Volume 2011: 11.2 million 9l cases
Volume 2010: 9.9 million 9l cases
Change 10-11: 13%
2011 ranking: 4

Since it was first bottled more than 30 years ago, Absolut has run a number of creative initiatives. Through the “Absolut Blank” campaign, contemporary artists around the world were given the opportunity to make their own interpretation of the bottle, using a bottle shaped canvas. The 20 artists represent a variety of creative disciplines from across the globe; including drawing, painting, sculpture, filmmaking and digital art.

Absolut also released an app that uses the camera and microphone in an iPhone or iPad to create images and sounds inspired by the content that the user feeds into. Users create an interactive piece of art that can be uploaded to the site absolutblank.com and shared with friends on Facebook.

Another successful collaboration has been the “Greyhound” campaign with DJs Swedish House Mafia.

Brand owner: The Absolut Company
Head office: Arstaängsvägen 19A 11797 Stockholm, Sweden
Tel: +46 8 744 70 00
Website: absolut.com
Brand manager: Adam Boita
Product range: Absolut vodka, Berry,
Açai, Peppar, Citron, Kurant, Mandrin,
Vanilia, Raspberri, Apeach, Ruby Red,
Pears, Mango, Absolut 100
PR (UK): Weber Shandwick
+44 (0)20 7067 0000

2 Responses to “The world’s 10 biggest spirits brands”

  1. Daniel Cajigas says:

    Thank you for the info.

  2. This list might be right in the US but it is absolutely wrong insofar as top sales in the world. The world’s top selling brand is actually a Korean soju called Jinro. Soju is like the Korean version of vodka. Seven of the Top Ten are from India or Brazil and are not likely known to you.

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