3. NICOLAS FEUILLATTE
Volume 2011: 800,000 9l cases
Volume 2010: 677,250 9l cases
Change 10-11: +18%
2011 position: 3
With more substantial growth around the world in 2011, Nicolas Feuillatte has become the number three global Champagne brand, and in so doing has achieved unquestioned visibility. It continues to pursue a “premiumisation” strategy.
Since 2009, the Champagne house has worked hard to rethink the brand, launching a new identity in 2011.
However the identity still respects the “brand DNA” the company has built over many years. The new emblem is a compass that reinforces the brand’s slogan: “Epernay-New York-Beyond”. 2011 marked the brand’s 35th anniversary.
Brand owner: Centre Vinicole–Champagne Nicolas Feuillatte
Head office: Chouilly, BP 210, 51206, Epernay Cedex, France
Tel: +33 326 59 55 50
Website: feuillatte.com
Marketing director: Dominique Pierre
UK….