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Diageo launches Guinness snacks
Diageo is to tap into the growing UK snack market by launching a range of Guinness branded “gourmet” peanuts and cashews.
The snacks – “Guinness gourmet peanuts and cashews” – will launch next week in Sainsbury’s at the premium price of £1.49 per pack.
Diageo has tried in the past to take Guinness from the pub into the supermarket food shelves.
For St Patricks Day a special edition Guinness Marmite was created, while Diageo has also tried to push Guinness steak pies.